Websites can be big, hairy, scary projects. As someone who’s been doing this for decades, I have come to understand the overwhelm. In this podcast episode, I’m going to talk through what’s involved in a website project. This is to help you understand and get to know what’s ahead, before you worry about burning money[Continue Reading]
Category: Podcast
This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Season 2, Episode 006: Intuition as a strategy, part 3 of 3 – data or intuition? with Ros Cardinal
In this episode, Ros and I discuss why using intuition and hard, factual data isn’t an either or thing. It’s a both thing! We’ve been told that logic and gut feelings belong in different rooms, but the most successful leaders know they’re actually two sides of the same coin. In this episode, we dive deep[Continue Reading]
Season 2, Episode 005: Intuition as a strategy, part 2 of 3 – learn the tools with Hana O’Neill
In this podcast episode, Lou sits down for a virtual cuppa with Hana O’Neill, The Suburban Witch. Hana tells us a little about her history, and how she uses her intuition tools for business. Listen to this episode on Apple Podcasts, or Podbean Hana’s website: www.suburbanwitchery.com
Season 2, Episode 004: Intuition as a strategy, part 1 of 3 – what is it? with Kat Glenn
Part 1 of 3 in a series explaining the connection between intuition and business. Lou interviews Kat Glenn of Rainbow Dot Spirituality, as we unpack what intuition is, and how it can work for you. Listen to this episode on Apple Podcasts, or Podbean Kat’s website: https://rainbowdotspirituality.com/ Kat’s LinkedIn: https://www.linkedin.com/in/kat-glenn-5798b67b Transcript Lou: Hello everyone, I[Continue Reading]
Season 2, Episode 003: What should your website do? Time-saving tips and hacks (with Nikki Vera)
Thinking about getting a website but not quite sure what it can actually do for you? Your site can be far more than a digital catalogue — it can save you time, support your clients, and quietly boost your results in the background. In this episode, Nikki Vera (neurodivergent brand and web designer @ Studio[Continue Reading]
Season 2, Episode 002: What to do when no one’s visiting your website (with Victoria Maxwell-Davis)
“Victoria, why is no one visiting my small business website? I paid a lot of money for it!” Don’t worry! We have an answer! In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think… And we have a great time explaining it[Continue Reading]
Season 2, Episode 001: On being liked and found online – Just EEAT it
I’m going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: “Do they like me or not?” What I think about other people’s thoughts about me. Why I don’t think AI is the best at giving[Continue Reading]
Episode 063: 7 smartie-pants reasons to use Meta ads (and 3 times you shouldn’t)
After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back. Listen to this episode here: Listen to this episode on Apple[Continue Reading]
Episode 062: Should you use WordPress? Why or why not? What you need to know first
If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress[Continue Reading]
Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]
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