This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Have you been asking yourself, "why isn't my website working?" Look, I'll level with ya: There are several things business owners don't get told about owning a website. I'm going to share three with you in this episode, and how we can avoid issues. One of these issues...
If you’ve ever wondered “is SEO a scam?” — you’re not alone. Plenty of business owners have been burned by SEO providers making big promises but delivering… well, not much TBH. In this episode, I’m going to unpack some of the most common red flags to watch for, so you...
To my surprise... We don't have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram a Berlin-based SEO consultant. We talk about how SEO works in 2025, and what to look out for in the future. (Yes, even though AI search results are *in*...
How much should a website cost? Why do prices vary so much—from $500 to $5,000 (or more)? In this episode, I break down what goes into website pricing, what to watch out for, and how to figure out what you should spend based on your business stage. If you’ve been...
What does the future of art and AI really look like for working creatives? In this episode, two creative minds sit down to chat about everything from live event illustration to AI and creative jobs, and how the rise of automation is reshaping creative work in the...
Is your web developer frustrating you? Is this a normal thing to expect when embarking on a website project? Whether you're hiring your first web designer or planning a website refresh, this episode will help you feel more prepared, ask the right questions, and avoid...
The vast difference in offerings for web design, SEO, and ad strategies makes it really hard to know what is right for my business. I don’t want to be a web developer but I do want to be an educated buyer. I don’t want to overpay or buy something that is overcomplicated for my business, but I also don’t want to buy something cheap that won’t serve my business needs.
Listening to Lou’s podcast means I know when it will be strategic for me to get my next website upgrade, what scope is right for my service and stage of business, what questions to ask the potential providers to know I’m making a good investment, and the ballpark cost.