You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer...
Podcast
Episodes of Lou Kozlevcar’s podcast live in this category.
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself...
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
Episode 033: Email list building and why owning your list is better than ‘renting’ (with guest Bev Roberts)
Do you own your audience, or are you renting it? If the only way you're reaching new audiences and nurturing them is through social media, then you're doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it...
Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!
Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before...
Episode 031: ‘Always On Campaign’: How to Ensure Your Pipeline Stays Full
Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That's where an "Always On Campaign" comes in. This strategy ensures that your...
Episode 030: Everything your website needs, and what it doesn’t
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune...
Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect...
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
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