Episode 026: What’s the point of ads or SEO if the big players already have a foothold?

What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound rough, but it doesn’t have to be!

Watch this episode on: YouTube.

Listen on: Spotify, Apple Podcasts.

Summary

• What’s the bluddy point of doing SEO, ads, content marketing if the “big players” already have a foothold in the online space?
• Why it’s not impossible to play in the online space.
• The real secret to winning and beating your competition with SEO.
• Why you don’t need a massive film production budget for your social media content.
• Why it pays to always do your research and understand what consumers want and need to hear. (Many articles say that Gen Z prefer to do business with ethical brands.)

I’m very excited to have answered this listener-submitted question! If you’d like me to address a digital marketing topic or question in a future episode, please don’t hesitate to reach out!