Episode 026: What’s the point of ads or SEO if the big players already have a foothold?

Jun 13, 2024 | Podcast

What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound rough, but it doesn’t have to be!

Watch this episode on: YouTube.

Listen on: Spotify, Apple Podcasts.

Summary

  • What’s the bluddy point of doing SEO, ads, content marketing if the “big players” already have a foothold in the online space?
  • Why it’s not impossible to play in the online space.
  • The real secret to winning and beating your competition with SEO.
  • Why you don’t need a massive film production budget for your social media content.
  • Why it pays to always do your research and understand what consumers want and need to hear. (Many articles say that Gen Z prefer to do business with ethical brands.)

I’m very excited to have answered this listener-submitted question! If you’d like me to address a digital marketing topic or question in a future episode, please don’t hesitate to reach out!

Lou Kozlevcar

Lou Kozlevcar

Lou is an experienced web designer and digital business consultant based in Melbourne, Australia, with agency training and an impressive track record of success. Lou builds beautiful websites that business owners feel proud to send their people to.

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