Google Ads Consultant in Melbourne

Lou Kozlevcar offers Google Ads management for eCommerce businesses who want to scale beyond 5 figure months.

Lou Kozlevcar

Specialist in Google Ads since 2019

Hello! I’m Lou, a Google Ads consultant based in Naarm (Melbourne), Australia.

As a paid ads specialist, I have a proven track record of successfully placing businesses in front of their target audience, driving engagement and generating revenue.

If you’re not showing up on Google, your competitors will be. And I’ll help you do this by making the most of your advertising dollars. I’ve worked with clients across several industries including allied health, farming equipment, B2B eCommerce (just to name a few).

Skill set:

Knowledge of the Google Ads (formerly Google AdWords) platform: Search Ads, Display, Shopping, YouTube.
Ad copy.
Keyword research.
Conversion pixel implementation (Google Tag Manager).
Analytics, reporting, and strategy.
Conversion rate optimisation (CRO).

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Achievements

Google Ads results table showing ROAS for an eCommerce client

Client industry: B2B eCommerce
Location: Australia-wide
Budget: $5K
Revenue: $35K

Click-through-rate: 12% (industry average 2-5%)
ROAS: 6.3:1 (industry average 2:1)

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How the platform works

Google Ads (formerly AdWords) is a powerful, multi-faceted advertising platform owned by Google. This platform that can help businesses get in front of their target audience and grow revenue. Essentially, Google Ads allows businesses to show up on Google’s search engine results page (SERP) when customers search for specific keywords or phrases related to their products/services. These ads can also appear on other websites that participate in Google’s Display Network, as well as some Google apps like GMail.

One of the main benefits of Google Ads is that it uses a pay-per-click (PPC) model. This means that, with search ads, businesses only pay when someone clicks on their ad. This can be an effective way to gain control over advertising costs. With Google Ads, businesses can set a budget for their campaigns to ensure they get the most bang for their buck.

Google Ads is also handy for targeting customers who are based in specific geographic areas.

Ultimately, Google Ads is a powerhouse for businesses looking to increase their online visibility and drive more traffic to their website. One can take advantage of machine learning and targeting options to reach customers in the right place at the right time.

Google Ads are your “Always On” sales and marketing engine.

If this is something you need help with, then let’s talk!

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Lou is an incredibly enthusiastic and knowledgable web professional, in addition to being a general wonderful person to work with. They played a leading role in the development and delivery of our web and digital marketing services, and was a great asset to our production team as a whole.

Adam Carroll

Communication Officer