Lou Kozlevcar
Looking for someone who genuinely cares about getting you more leads? I’m Lou, a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and digital strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing practices.
I help businesses do what they’re best at while using online tools (like websites, social media, and ads) to grow in a way that fits their goals and feels right for them. Basically, I’m about supporting businesses to grow online without forcing complicated strategies that don’t match their style.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Booking system integration (e.g. Cliniko).
Digital growth strategy.
Email marketing.
Lou Kozlevcar, your friendly, local web tech expert.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
Certified Digital Business Consultant
Agency Mavericks // November 2017
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Design for Humans
I use my years of user experience design to create websites that are for humans. In other words, your website shouldn’t only look good, it should let all the right people contact you.
More About Me
I was born in Melbourne, Australia, and have spent all my life here. I currently reside in Bulleke-bek (Brunswick) in a two-storey townhouse with my partner. The best things about this neighbourhood are all the nice coffee shops, and friendly neighbourhood cats. 🐈
When I’m not coding or managing ads, I can be found at the gym, watching sci-fi, making art, or enjoying something yummy at the local pub. (Cornish Arms, anyone?)
I’m neurospicy, non-binary and go by They/Them pronouns. 🏳️⚧️
Likes: Freshly ground coffee, pasta, community gardens, cats and dogs.
Dislikes: Animal cruelty, injustice, AI-generated images/social content. (Any creative work I personally deliver to clients is 100% human-made.)
Famous saying: “I reject your reality and substitute my own.” — often attributed to Adam Savage of Mythbusters.
Clients I Serve Best
These are some industries I love to work with:
- Allied Health/Psychologists
- Relationship Coaches
- Creative Businesses
- IT Service Providers
- Dental Clinics
- Physical Therapy Centres
- Auto Repair Shops
- Boutique Law Firms
- Chiropractic Clinics/Alternative Medicine Clinics
- Veterinary Clinics/Animal Hospitals
- Games and Game Events
If you know anyone based in these who is looking for help getting leads, please put them in touch with me.
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.