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My Story

I’ve been building commercial WordPress websites since 2011 — first at an indie studio in Essendon, then in-house across a range of digital agencies, and since 2025, fully independent as a solo consultant.

Over those 15 years, I noticed a pattern in agency work: a lot of box-ticking, and not enough stopping to ask whether what we were building was actually meeting business outcomes. That frustration is what shaped how I work today — with close attention, genuine investment in your results, and no disappearing acts once a brief is signed.

One of the most formative periods in my career was a placement designing websites for veterinary clinics across Australia, where SEO wasn’t an afterthought — it was built into every site from day one. That approach stuck. It’s how I work with every client now.

If you’re actually, ya know, helping your client…

Then you doing exactly what you said 4 months ago, just because ‘that’s what the proposal said,’ regardless of what’s happening in the real world…

Is actually unethical.

Troy Dean, Agency Mavericks

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What I Actually Do

I’m not a freelancer you brief and wait on. I’m a strategic partner who takes ownership of the digital architecture — the systems, structure, and decisions that drive revenue.

Most designers ask, “How should this look?” I ask, “How should this work — and what should it do for your business?” That shift in thinking is what separates a website that sits there from one that actually plays a role in your revenue.

My services include:

• WordPress web design — new builds and redesigns with SEO integrated from the foundation up (minimum engagement AUD $2,500–$3,000)
• WordPress care plans — $65/month covering updates, backups, and ongoing site health
• Hourly fixes and consults — $120/hr for targeted problem-solving

I don’t offer hosting — but I’ll always point you toward the right environment for your site.

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Who I Work Best With

My best clients are allied health practitioners and service-based experts who see their website as a critical tool for business growth — not just a digital brochure.

They’re usually time-poor, highly capable in their own field, and tired of generic advice. They want someone who will take the brief seriously, bring informed recommendations to the table, and help make decisions with confidence.

• You want a website that supports lead generation, not just brand presence.
• You value strategy, clear communication, and work that fits into your real workflow.
• You’d rather solve the right problem once than patch the wrong one three times.

Lou creates a still and rich place to be able to think through and come up with answers together.

Moya Sayer-Jones, Only Human Stories

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How I Stay Current

I’m a WordCamp speaker and a regular in the Melbourne WordPress community, which means I’m always across where the platform is heading, not just where it’s been.

I’ve also invested in professional development that reflects how I approach my work — strategy, business outcomes, analytics, and practical implementation.

• Agency Mavericks’ Digital Consultant Blueprint.
• The Digital Picnic’s Google Analytics 4 Masterclass.
• Real-world SEO-integrated design experience across commercial WordPress projects since 2011.

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Working With Me

Every engagement starts with a conversation. You can reach out by email, or if it’s easier to explain verbally, send a voice or video message through VideoAsk.

If it looks like a good fit, I’ll invite you to a short discovery call. From there, I spend time researching the situation properly before we meet, so our time together is focused on decisions rather than catch-up.

• I work with a deposit and a signed scope of work before project delivery begins.
• Consulting sessions are designed to help you assess options and make informed decisions.
• Once a project is active, communication moves into a more structured private project workflow.

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Appearances

Below is a list of events I’ve spoken at, podcasts, and articles I’ve written featured on other people’s websites. I talk about digital marketing and digital agency experience.

• Chronically Cozy Chats: Why You Need an Accessible Website for your Cozy Business | S.2 Ep.6
• Tiny Bites of Business Podcast: Marketing with Lou Koz – Ep 44
• WordCamp Sydney 2024: The Agency Business Model is Broken, What Do We Do Instead?
• PPC Zone: Looking holistically at your online presence for marketing success
• PPC Live: It’s not PPC or SEO, it’s PPC and SEO.

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Education