Lou Kozlevcar
Looking for someone who genuinely cares about getting you more leads? I’m Lou, a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and digital strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing practices.
I help businesses do what they’re best at while using online tools (like websites, social media, and ads) to grow in a way that fits their goals and feels right for them. Basically, I’m about supporting businesses to grow online without forcing complicated strategies that don’t match their style.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.
Lou Kozlevcar, your friendly, local web tech expert.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Booking system integration (e.g. Cliniko).
Digital growth strategy.
Email marketing.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
Certified Digital Business Consultant
Agency Mavericks // November 2017
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Design for Humans
I use my years of user experience design to create websites that are for humans. In other words, your website shouldn’t only look good, it should let all the right people contact you.
Public Speaking
The Agency Business Model is Broken… What do we do instead?
WordCamp Sydney 2024
Podcasts
- Looking holistically at your online presence for marketing success—ppc.zone November 2024
- Unpacking Paid Advertising Readiness—Digital by AttentionMedia – Ep. 30
- Do You Ads? With Lou Kozlevcar—Ready, Set, Paid Ads
- How To Complete Google Ads Advertiser Verification—Digital by AttentionMedia – Ep. 029
- Tuesday Talks S2 Ep 85 Special Guest Lou Kozlevcar—Tuesday Talks with Darleen
- How PPC Advertising Can Help Your Business Grow—Digital by AttentionMedia – Ep. 028
- Lou Kozlevcar: Introducing our new Google Ads Strategist—Digital by AttentionMedia – Ep. 025
- E26 How to do Google Ads Right with Lou Kozlevcar—Magnetic Pod
More About Me
I was born in Melbourne, Australia, and have spent all my life here. I currently reside in Bulleke-bek (Brunswick) in a two-storey townhouse with my partner. The best things about this neighbourhood are all the nice coffee shops, and friendly neighbourhood cats. 🐈
When I’m not coding or managing ads, I can be found at the gym, watching sci-fi, making art, or enjoying something yummy at the local pub. (Cornish Arms, anyone?)
I’m neurospicy, non-binary and go by They/Them pronouns. 🏳️⚧️
Likes: Freshly ground coffee, sci-fi shows, anime, and seeing your pets.
Dislikes: Animal cruelty, injustice, AI-generated images.
Famous saying: “I reject your reality and substitute my own.” — often attributed to Adam Savage of Mythbusters.
Accolades & Memberships
Speaker at WordCamp Sydney, WordPress conference
Certified Paid Ads Accelerator by The Digital Picnic, Melbourne
Certified Digital Business Consultant by Agency Mavericks
Member of Digital Mums Directory, Australia
Member of Barefoot Businesswomen’s Network, Melbourne
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.