Lou Kozlevcar

Looking for someone who genuinely cares about getting you more leads? I’m Lou, a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and digital strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing practices.

I help businesses do what they’re best at while using online tools (like websites, social media, and ads) to grow in a way that fits their goals and feels right for them. Basically, I’m about supporting businesses to grow online without forcing complicated strategies that don’t match their style.

My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.

Lou, a trans non-binary human wearing mismatched earrings, blue shirt. Sitting at a coffee table.

Lou Kozlevcar, your friendly, local web tech expert.

Skills

Paid media advertising (Google Ads and Meta).

Conversion rate optimisation (CRO).

Analytics and reporting.

Conversion pixel implementation.

WordPress theme development.

HTML/CSS.

Booking system integration (e.g. Cliniko).

Digital growth strategy.

Email marketing.

Lou with laptop

Credentials

Paid Ads Accelerator

The Digital Picnic // October 2022

Google Analytics 4 Masterclass

The Digital Picnic // April 2024

Certified Digital Business Consultant

Agency Mavericks // November 2017

My Core Values

Holistic Business Strategy

Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.

Transparency & Integrity

Part of why I’m passionate about my work is that I don’t enjoy seeing business owners taken for a ride. I’ll always share results, answer questions, and give admin access wherever you need it.

Never Stop Learning

Technology changes fast. Part of my ongoing service to you involves applying best practices as they emerge. This is so that we’re always one step ahead of your competition!

Design for Humans

I use my years of user experience design to create websites that are for humans. In other words, your website shouldn’t only look good, it should let all the right people contact you.

Public Speaking

The Agency Business Model is Broken... What Do We Do Instead?

The Agency Business Model is Broken… What do we do instead?

WordCamp Sydney 2024

Podcasts

More About Me

I was born in Melbourne, Australia, and have spent all my life here. I currently reside in Bulleke-bek (Brunswick) in a two-storey townhouse with my partner. The best things about this neighbourhood are all the nice coffee shops, and friendly neighbourhood cats. 🐈

When I’m not coding or managing ads, I can be found at the gym, watching sci-fi, making art, or enjoying something yummy at the local pub. (Cornish Arms, anyone?)

I’m neurospicy, non-binary and go by They/Them pronouns. 🏳️‍⚧️

Likes: Freshly ground coffee, sci-fi shows, anime, and seeing your pets.

Dislikes: Animal cruelty, injustice, AI-generated images.

Famous saying: “I reject your reality and substitute my own.” — often attributed to Adam Savage of Mythbusters.

Lou K. sitting sideways on a chair

Accolades & Memberships

Wapuu Sydney

Speaker at WordCamp Sydney, WordPress conference

TDP graduate badge

Certified Paid Ads Accelerator by The Digital Picnic, Melbourne

Agency Mavericks Badge Digital Business Consultant

Certified Digital Business Consultant by Agency Mavericks

Digital Mums Connect badge

Member of Digital Mums Directory, Australia

Barefoot Businesswomen's Network

Member of Barefoot Businesswomen’s Network, Melbourne

aboriginal flag

I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.

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