Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Website Optimisation Tips
Your small businesses’ website is like your digital front door. A well-maintained and well-optimised website is the key to online success. Learn about professional web design, and website optimisation tips with Lou Kozlevcar.
Subtopics include: Website development and SEO tips and strategies.
Heart-centred Growth: Best Practices for Therapist Websites
Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you're setting a good impression. How, you ask? Well, marketing your services to the ideal audience drives prospects to your online presence...
Why your website isn’t showing on Google, and what to do about it
Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you're asking, 'Why is my site not on Google?' it might be due to a variety of reasons, which I'll explain. However, it’s actually completely normal, and it’s unlikely...
Website updates: The how, when and why?
Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. https://youtu.be/33424HJ1148 There’s two schools of...
Sweeten the link juice: How to avoid SEO punishment for 1-for-1 link exchange
Are you thinking of trading links or swapping guest posts for a bit of SEO “link juice”? Here’s why you should consider going beyond a 1-for-1 exchange, and what to do instead. First of all, what do I mean by “link juice”. This is just a cute way of describing a...
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to...
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since...
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to...
Episode 030: Everything your website needs, and what it doesn’t
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune...
Why WordPress is the supreme website platform in the land of Lou
Is this somewhere you’ve been before? Unsure about which website platform to build your (next) website on? And do you want to know why WordPress (that's the self-hosted kind you get at WordPress.org, not WordPress.com) is my platform of choice? Well, let me explain!...
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