Lou Kozlevcar
Looking for someone to take care of your website or PPC? I’m Lou (they/them), a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and paid media strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing strategies.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Scroll-stopping ad copy.
Digital growth strategy.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Learn Stuff
21 Reasons to Redesign Your Website
Unhappy with your digital presence? You're probably not alone! Here are 21 reasons to redesign your website you may or may not have considered: It’s not getting you the sales you want, and a redesign would help turn browsers into buyers. Your current site doesn’t...
Episode 039: SEO first steps: How to start when you don’t know where to start (with guest Jules White)
If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are...
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information...
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.