Lou’s Blog

Have you ever wondered why people choose PPC as an option to grow their business? It’s everywhere you look these days; including Google Ads, when you search and Facebook ads, when you’re happily scrolling away… 🤳 But what exactly is PPC, and why do businesses rely on it so heavily? Let’s go ahead and explore […]

Building backlinks is one of the most important factors for SEO success. Backlinks are essentially links from other websites to your own website. When a high-quality website links to yours, it tells Google that your website is authoritative and relevant. This can help you rank higher in search results. In this article, I will discuss […]

E-commerce advertising is an effective approach to developing a scalable, targeted, self-sufficient, and highly successful online shopping store. It allows store owners to measure, analyse, and tweak their campaigns to optimise the advertising strategy and yield more conversions. But how can we build a successful eCommerce ad strategy in the first place? Here are six […]

Looking to be a master of your online marketing? As a service-based business owner, you’re likely aware that marketing is essential to your success. But when it comes to online marketing, things can seem overwhelming. How do you reach potential customers in a crowded digital space? How do you stand out among the competition? And […]

Are you a tradesperson or service-based business owner looking to connect with customers in your local area? Do you want to know how to use “near me” for SEO? If so, you’ll want to focus on improving your local SEO to ensure your business is visible to potential customers who are searching for your services. […]

I’m excited to announce that my fun and eye-opening chat with Darleen has been released. If you’ve ever wondered what it’s like to hang out with me, and see what treasures are inside my marketing/tech/creative brain 🧠⚡️👀, this is one way to do so. Darleen and I discuss showing up online in an authentic way, […]

New to understanding how SEO works for your business? Don’t worry! We’ve all been there at some point. (Yes, even myself.) SEO resources come in all different shades and price points, which can be super helpful, or next-to useless. Although I currently cannot offer you SEO services, I don’t want to see you fall down […]

Is it important to get found on Google Search results? You betcha! Once your business starts to take off and people start recognising your face and name, they WILL start looking for you on search engines like Google. So it’s important to make sure your website is showing up there (and showing correct information about […]