Lou Kozlevcar

Looking for someone to take care of your website or PPC? I’m Lou (they/them), a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and paid media strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing strategies.

My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.

Skills

Paid media advertising (Google Ads and Meta).

Conversion rate optimisation (CRO).

Analytics and reporting.

Conversion pixel implementation.

WordPress theme development.

HTML/CSS.

Scroll-stopping ad copy.

Digital growth strategy.

Credentials

Paid Ads Accelerator

The Digital Picnic // October 2022

Google Analytics 4 Masterclass

The Digital Picnic // April 2024

My Core Values

Holistic Business Strategy

Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.

Transparency & Integrity

Part of why I’m passionate about my work is that I don’t enjoy seeing business owners taken for a ride. I’ll always share results, answer questions, and give admin access wherever you need it.

Never Stop Learning

Technology changes fast. Part of my ongoing service to you involves applying best practices as they emerge. This is so that we’re always one step ahead of your competition!

Learn Stuff

21 Reasons to Redesign Your Website

Unhappy with your digital presence? You're probably not alone! Here are 21 reasons to redesign your website you may or may not have considered: It’s not getting you the sales you want, and a redesign would help turn browsers into buyers. Your current site doesn’t...

aboriginal flag

I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.