Episode 023: Google VS Facebook ads – is one better than the other?

May 27, 2024 | Podcast

I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn’t one that trumps over the other overall. No really! It’s true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst giving examples from my experience. Each one has their place in your marketing strategy, together and apart.

Watch this episode on: YouTube.

Listen on: Spotify, Apple Podcasts.

Summary

  • My personal opinion on Google VS Facebook ads, which is based on my professional experience.
  • Use cases when Google Ads is suitable.
  • Also, use cases where Facebook may be the better choice.
  • An explanation of where storytelling is helpful in marketing, and why social media is better for this.
  • Which one is more budget friendly?
  • I explain why people go on Google, and how to meet where they’re at. I.e. when you’re advertising on Google Search, you need to speak to those who are more “bottom of the funnel” (more ready to buy).
Lou Kozlevcar

Lou Kozlevcar

Lou (they/them) is a highly skilled digital marketing consultant based in Melbourne, Australia, with agency training and an impressive track record of success. Lou is dedicated to building beautiful websites that their clients can be proud of.

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