Welcome to the hub page for Mindful Marketing with Lou!
Have you ever wished someone would cut through the jargon and hype, and tell you what you need to do? In language that make sense?
I’m Lou, a web developer and digital business consultant based in Melbourne. I’ve been working in the digital industry since 2011. (For a detailed history, visit my LinkedIn Profile.)
This podcast was born from a desire to be helpful. Because you need to know this: Yes, some web developers and digital marketing agencies get a bad rap. If this industry is so prevalent or necessary for business, why are there stories of complaints?
The truth is, some of us are interested in helping. But others? They’re happy to say yes to your wish to run ads or SEO, whether it’s going to be beneficial to your business or not.
In my podcast, I’ll cut through this and share the truth with you.
This is for you if you want to make informed choices, before spending a cent on ads or SEO (search engine optimisation).
Below are some options to get started from!
Most Recent
- Season 2, Episode 007: You don’t need to have it all figured out before building your website – here’s why
- Season 2, Episode 006: Intuition as a strategy, part 3 of 3 – data or intuition? with Ros Cardinal
- Season 2, Episode 005: Intuition as a strategy, part 2 of 3 – learn the tools with Hana O’Neill
- Season 2, Episode 004: Intuition as a strategy, part 1 of 3 – what is it? with Kat Glenn
- Season 2, Episode 003: What should your website do? Time-saving tips and hacks (with Nikki Vera)
- Season 2, Episode 002: What to do when no one’s visiting your website (with Victoria Maxwell-Davis)
- Season 2, Episode 001: On being liked and found online – Just EEAT it
- Episode 063: 7 smartie-pants reasons to use Meta ads (and 3 times you shouldn’t)
- Episode 062: Should you use WordPress? Why or why not? What you need to know first
- Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
Web Design / Owning a Website
Email Marketing
- Season 2, Episode 002: What to do when no one’s visiting your website (with Victoria Maxwell-Davis)
- Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)
- Episode 047: How many emails is too many? And what is consent based marketing? (with Cat Doyle)
- Episode 046: Your new website is live, but it won’t get visitors until you do this…
- Episode 033: Email list building and why owning your list is better than ‘renting’ (with guest Bev Roberts)
- Episode 028: Why do you need email marketing? I think you’d be crazy not to!
- Episode 018: Overcoming tech overwhelm in business
SEO (Search Engine Optimisation)
Google Ads
- Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
- Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
- Episode 044: The real reason your Google Ads aren’t working in 2025
- The Sobering Truth on Google Ads and Paid Ads
- Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
- Episode 025: Audience Targeting for Paid Media Ads 101
- Episode 023: Google VS Facebook ads – is one better than the other?
Paid Social/Meta/Facebook Ads
Guest Interviews
- Season 2, Episode 006: Intuition as a strategy, part 3 of 3 – data or intuition? with Ros Cardinal
- Season 2, Episode 003: What should your website do? Time-saving tips and hacks (with Nikki Vera)
- Season 2, Episode 002: What to do when no one’s visiting your website (with Victoria Maxwell-Davis)
- Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)
- Episode 051: The future of SEO (with Adi Aviram)
- Episode 049: The future of creative work: live art, AI, and finding your people (with Dhari Sachdev)
- Episode 047: How many emails is too many? And what is consent based marketing? (with Cat Doyle)
- Episode 045: Facebook ads aren’t a magic wand—here’s what is
- Episode 043: Branding and AI: How it can make or break your image
- Episode 040: Money management for self-employed folks (with guest Sherry Andrew)
You can also find this podcast on Podbean and Apple Podcasts.