Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what interests to target… Or even if you should!
Watch this episode on: YouTube.
Listen on: Spotify, Apple Podcasts.
Summary
- A reminder to take digital marketing advice with a grain of salt. This episode was recorded in June 2024, and so if you listen to this in the future, things may have changed.
- Also, as a marketer, I can’t actually spy on people and see when an individual is being served an ad. (Yes, I can retarget/remarket to people using email addresses, but this is a different subject. I’ll talk about retargeting another time.)
- Bear in mind that advice given for one business, may not be right for you. B2Cs and B2Bs will have somewhat different strategies and requirements.
- What’s a good audience size?
- What’s the deal with choosing an audience for Facebook ads targeting interests, traits, and demographics?
- Why your content is going to be the champion who determines whether or not the right people for your ad.
- About choosing audiences for Google Search ads, and why interest targeting isn’t critical for search.
- My advice on finding out what your audience is interested in.
- Targeting options I personally use for Google Display and Video ads.
- How I look for the best websites to show a client’s display ads so that we have the optimal audience.
- And lastly, I stress upon the importance of collecting data and information about your audience. This is so that you can make more educated decision on what content and what ads to put out there.
Want me to tell you more? Please reach out to me if you would like me to unpack an aspect of Facebook/Google Ads to help you understand it better.
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