After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back. Listen to this episode here: Listen to this episode on Apple[Continue Reading]
Tag: Meta Marketing
Where do I even begin? Meta is just an all-round excellent ecosystem for reaching new audiences and likely customers. So have a peruse of this tag to get some fab insights into Meta marketing. Oh right! You might commonly see people refer to this as Facebook marketing, because that’s typically how people identify the Meta ecosystem.
Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]
Episode 059: How I helped a local event triple attendance—without going viral
Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Episode 057: Meta ads in 2025 are different. Here’s what you need to know.
Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]
Episode 046: Your new website is live, but it won’t get visitors until you do this…
If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]
The Sobering Truth on Google Ads and Paid Ads
PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist career. Platform expertise If[Continue Reading]
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]
