Meta Marketing

Where do I even begin? Meta is just an all-round excellent ecosystem for reaching new audiences and likely customers. So have a peruse of this tag to get some fab insights into Meta marketing. Oh right! You might commonly see people refer to this as Facebook marketing, because that’s typically how people identify the Meta ecosystem.

The Sobering Truth on Google Ads and Paid Ads

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Spotify or Apple Podcasts. Watch this on YouTube. This article is especially for you if you’re on the fence...

5 skills I grew in my PPC specialist career

Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist...

Episode 035: Why hire a paid ads specialist, when you can DIY?

When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself...

Episode 027: Your key to success with content marketing

Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...

Episode 025: Audience Targeting for Paid Media Ads 101

Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what...

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