I’m going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: “Do they like me or not?” What I think about other people’s thoughts about me. Why I don’t think AI is the best at giving[Continue Reading]
Tag: SEO
SEO (Search Engine Optimisation) is an important part of website ownership. Apart from the capacity to be found on search engines like Google, good SEO practices also help ensure your website is human-friendly! Furthermore, a good organic SEO strategy provides a healthy backbone for Google AdWords campaigns.
How to get reviews for your business? And why should you?
Reviews and testimonials are something you can pursue to help grow your business and attract more bookings and sales. In this article, I’m going to break down why, where your reviews get posted, and what you can do to encourage more of them. And yes, I’ll also weigh-in on what to do about negative reviews.[Continue Reading]
People are searching with AI now. What does this mean for you?
You’re seeing, and I’m seeing it too. Whether you like it or not, Google Search results aren’t what they used to be a decade ago. And more and more people are looking to ChatGPT for their answers. What does this mean for you? Do you have to do special SEO for AI? TL;DR, let’s be[Continue Reading]
Episode 059: How I helped a local event triple attendance—without going viral
Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Local SEO not working anymore — common symptoms and what to do
Are you a local business owner scratching your head, wondering where all your online enquiries have gone? You’re not alone. It used to be that a decent local SEO strategy was like a magic wand for bringing in new customers. But lately, it feels like that wand has lost its sparkle. Let’s be honest: for[Continue Reading]
What is SEO? Let me explain it to you, plainly
If you want your business to last over the long haul, people need to know you exist. In this video, I’ll explain what SEO is in simple, no-tech terms. You’ll understand how SEO helps your business get found online. It’s a bit like having a sign out the front. Without a sign on the side[Continue Reading]
Episode 052: Is your SEO a scam? Watch for these 5 red flags
If you’ve ever wondered “is SEO a scam?” — you’re not alone. Plenty of business owners have been burned by SEO providers making big promises but delivering… well, not much TBH. In this episode, I’m going to unpack some of the most common red flags to watch for, so you can protect your business and[Continue Reading]
Episode 051: The future of SEO (with Adi Aviram)
To my surprise… We don’t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram a Berlin-based SEO consultant. We talk about how SEO works in 2025, and what to look out for in the future. (Yes, even though AI search results are *in* right now.) Listen on:[Continue Reading]
Episode 046: Your new website is live, but it won’t get visitors until you do this…
If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]
Episode 042: Get more bookings without spending thousands on ads
I’m gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings… But what if you didn’t have to? No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely holds the answers! If it’s confusing, potential patients[Continue Reading]
