Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to...
SEO
SEO (Search Engine Optimisation) is an important part of website ownership. Apart from the capacity to be found on search engines like Google, good SEO practices also help ensure your website is human-friendly! Furthermore, a good organic SEO strategy provides a healthy backbone for Google AdWords campaigns.
What is the cheapest way to drive traffic to a website?
Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Heart-centred Growth: Best Practices for Therapist Websites
Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you're setting a good impression. How, you ask? Well, marketing your services to the ideal audience drives prospects to your online presence...
Why your website isn’t showing on Google, and what to do about it
Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you're asking, 'Why is my site not on Google?' it might be due to a variety of reasons, which I'll explain. However, it’s actually completely normal, and it’s unlikely...
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic?...
Website updates: The how, when and why?
Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. https://youtu.be/33424HJ1148 There’s two schools of...
Sweeten the link juice: How to avoid SEO punishment for 1-for-1 link exchange
Are you thinking of trading links or swapping guest posts for a bit of SEO “link juice”? Here’s why you should consider going beyond a 1-for-1 exchange, and what to do instead. First of all, what do I mean by “link juice”. This is just a cute way of describing a...
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since...
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
