I'm gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings... But what if you didn't have to? No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely...
SEO
SEO (Search Engine Optimisation) is an important part of website ownership. Apart from the capacity to be found on search engines like Google, good SEO practices also help ensure your website is human-friendly! Furthermore, a good organic SEO strategy provides a healthy backbone for Google AdWords campaigns.
Why Your Website Isn’t Bringing in Leads and How to Fix It
They say building a business website is an investment. And here you are—wondering why your well-crafted website isn’t reaping results. Why is my beautiful new website not getting leads? Trust me, I’ve been there too. Good news is that I learned from my mistakes! So,...
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m...
AI and SEO in 2025: What this means for you as a business owner
AI and SEO are hot topics, always... And as we head into 2025, the conversation is shifting. Here's what you need to know about being found online as a business: Now that people are searching the web for information and services by means other than Google (e.g. social...
Episode 039: SEO first steps: How to start when you don’t know where to start (with guest Jules White)
If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are...
Internet Marketing for Herbal Products – How to Thrive in the Ever-changing Digital Landscape
Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to...
What is the Cheapest Way to Drive Traffic to a Website?
Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Heart-centred Growth: Best Practices for Therapist Websites
Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you're setting a good impression. How, you ask? Well, marketing your services to the ideal audience drives prospects to your online presence...
Why your website isn’t showing on Google, and what to do about it
Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you're asking, 'Why is my site not on Google?' it might be due to a variety of reasons, which I'll explain. However, it’s actually completely normal, and it’s unlikely...
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic?...
