My friends, I am going to tell you exactly why your Google Ads are not working the same way they were 6 to 12 months ago. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey, this is Lou. I'm a digital business consultant, and I help...
Google Ads
Google Ads offers a range of advertising options on its apps and websites. These ad placements can be used to drive awareness, warm up audiences, bring website traffic, get more sales, and retarget to previous website visitors. Lou shares their wisdom as a Google Ads Specialist; Saving business owners money on their ads, and improving results.
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m...
The Sobering Truth on Google Ads and Paid Ads
PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Spotify or Apple Podcasts. Watch this on YouTube. This article is especially for you if you’re on the fence...
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information...
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist...
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic?...
What to Look for in a Google Ads Partnership?
The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising...
Episode 025: Audience Targeting for Paid Media Ads 101
Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what...
Returning to work
Starting this week, I'll be working 4 day work weeks as a Google Ads specialist at AttentionMedia. 🖤💛 I did have plans to eventually leave to do my own thing, but that's now on hold. I gave it a shot, but I've come to the conclusion that the timing isn't right for it....
Episode 023: Google VS Facebook ads – is one better than the other?
I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn't one that trumps over the other overall. No really! It's true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst...
