I don’t want to offer paid ads (Google, Facebook, Instagram, Meta) for you guys anymore. Sorry. But it’s not because ads don’t work. There are a couple of reasons: Firstly, ads don’t magically work without preparation There are extra bits and bobs you might need… That I can’t do on my own. Things like… Business[Continue Reading]
Tag: Google Ads
Google Ads offers a range of advertising options on its apps and websites. These ad placements can be used to drive awareness, warm up audiences, bring website traffic, get more sales, and retarget to previous website visitors. Lou shares their wisdom as a Google Ads Specialist; Saving business owners money on their ads, and improving results.
Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
Local SEO not working anymore — common symptoms and what to do
Are you a local business owner scratching your head, wondering where all your online enquiries have gone? You’re not alone. It used to be that a decent local SEO strategy was like a magic wand for bringing in new customers. But lately, it feels like that wand has lost its sparkle. Let’s be honest: for[Continue Reading]
Episode 044: The real reason your Google Ads aren’t working in 2025
My friends, I am going to tell you exactly why your Google Ads are not working the same way they were 6 to 12 months ago. Listen on: Apple Podcasts. Transcript: Hey, this is Lou. I’m a digital business consultant, and I help business owners grow online using ads, SEO, and by building beautiful custom[Continue Reading]
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]
The Sobering Truth on Google Ads and Paid Ads
PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist career. Platform expertise If[Continue Reading]
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic? Facebook or Google? As a seasoned digital marketing[Continue Reading]
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