As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents...
Organic Content
Organic content is any content you don’t pay to put on an online platform, such as social media, or SEO-friendly content on your own website. Learn all about promoting yourself with organic content, and how it ties into paid Google Ads.
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m...
Episode 036: Copywriting is more than just words, it’s persuasion (with guest Brandy Wells)
You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer...
What is the Cheapest Way to Drive Traffic to a Website?
Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to...
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
Episode 026: What’s the point of ads or SEO if the big players already have a foothold?
What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound...
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between...
