Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Organic Content
Organic content is any content you don’t pay to put on an online platform, such as social media, or SEO-friendly content on your own website. Learn all about promoting yourself with organic content, and how it ties into paid Google Ads.
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to...
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It's been mentioned several times now in my podcasts, and now I'll answer: Why use email marketing? As a marketing person, I love businesses who take a proactive approach to grow their list. Not only that, but making good use of it. Email marketing is especially...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
Episode 026: What’s the point of ads or SEO if the big players already have a foothold?
What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound...
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between...
Episode 018: Overcoming tech overwhelm in business
Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond. Jenn Hume's website: https://hellyeahtech.com Jenn Hume's LinkedIn:...
Episode 017: What is SEO? Journey down the Google rabbit-hole with me!
I don't usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad....
Episode 015: Yes! You can build your personal brand on LinkedIn
Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn. Watch this episode on:...
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