Tag: Organic Content

Organic content is any content you don’t pay to put on an online platform, such as social media, or SEO-friendly content on your own website. Learn all about promoting yourself with organic content, and how it ties into paid Google Ads.

Episode 046: Your new website is live, but it won’t get visitors until you do this…

If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]

How to Write Newsletters That’ll Make Pet Parents Come Back for More

As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents actually love your emails? In this[Continue Reading]

5 Signs it’s Time to Break Up With Your Digital Agency

If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]

Episode 036: Copywriting is more than just words, it’s persuasion (with guest Brandy Wells)

You might know you can solve your customer’s problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you’ve ever asked yourself, “What does a copywriter do?” the answer goes beyond making words look good or[Continue Reading]

What is the Cheapest Way to Drive Traffic to a Website?

Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you’re not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let’s set the record straight! This article will explore some cost-effective[Continue Reading]

Episode 034: Paid VS Organic – How to balance this with small budgets

This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]

Can I use other people’s content on my website?

Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to take something already made, and use that[Continue Reading]

Episode 028: Why do you need email marketing? I think you’d be crazy not to!

It’s a question that’s come up a few times on the podcast — why use email marketing? In this episode, I’m diving into what makes it such a powerful tool for small businesses. I love seeing business owners who take a proactive approach to building and using their email list well, especially because it pairs[Continue Reading]

Episode 027: Your key to success with content marketing

Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley’s website: https://claireriley.co Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary Claire speaks about how she[Continue Reading]

Episode 026: What’s the point of ads or SEO if the big players already have a foothold?

What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound rough, but it doesn’t have to be! Watch this episode on:[Continue Reading]