Not long ago, a psychology practice could grow almost entirely through referrals and word of mouth. A good reputation in a tight circle would keep you busy. It still works, but it’s no longer the whole picture. Today, people use search engines and AI platforms to look for practices near them. A simple search like[Continue Reading]
Category: Marketing Strategy
In the fast-paced world of digital marketing, success is about being proactive, not reactive. Craft a winning strategy that anticipates trends and engages your audience strategically. Stay ahead, stand out, and thrive in the digital landscape.
Yes, SEO is still worth it for small businesses
Yes, you do need SEO (search engine optimisation) for your website. Yes, even though people are getting answers from AI. Without this you’ll be much harder to find, and easier to be misunderstood. SEO (search engine optimisation) means doing work on your web page to make it easier for people, AI, and search engines to[Continue Reading]
How to Make Your Website Neurodivergent Friendly
Want to ensure your autistic, ADHD, or neurodivergent customers will stay on your website and reach out? Your neurodiverse audience won’t say what’s wrong with your website, they’ll simply leave because it’s too hard. (TBH, us ND folks have enough to struggle with and complain about! 😅 ) In this snack-sized video, I’ll share a[Continue Reading]
How to get reviews for your business? And why should you?
Reviews and testimonials are something you can pursue to help grow your business and attract more bookings and sales. In this article, I’m going to break down why, where your reviews get posted, and what you can do to encourage more of them. And yes, I’ll also weigh-in on what to do about negative reviews.[Continue Reading]
Local SEO not working anymore — common symptoms and what to do
Are you a local business owner scratching your head, wondering where all your online enquiries have gone? You’re not alone. It used to be that a decent local SEO strategy was like a magic wand for bringing in new customers. But lately, it feels like that wand has lost its sparkle. Let’s be honest: for[Continue Reading]
What is SEO? Let me explain it to you, plainly
If you want your business to last over the long haul, people need to know you exist. In this video, I’ll explain what SEO is in simple, no-tech terms. You’ll understand how SEO helps your business get found online. It’s a bit like having a sign out the front. Without a sign on the side[Continue Reading]
Marketing for IT Support: Attract More Clients Without Extra Effort
Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is there to be captured, folks. But how are you going to[Continue Reading]
Barriers to Advertising Adult Stores Online, and How to Get Through Them
Want to advertise your adult store online? Yeah, it’s rough, but not in the way you like it. 😉 Advertising adult stores online can be tricky… But like anything else, it can get better with experience and knowledge. Before we go on, I’m going to come out and say this: I’m not a very sexual[Continue Reading]
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to face. This may happen to you without any warning at all. You may[Continue Reading]
How to Get Found on Google: Getting on Online, Simplified
Modern-day customers look for their favorite brands online. Question — Can they find your brand online, especially on Google? Well, this is a critical question to ask since it is directly connected to your company’s bottom line. You see, the more people find you online, the higher the chance they’ll convert to your business. In[Continue Reading]