As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents...
Strategy
In the fast-paced world of digital marketing, success is about being proactive, not reactive. Craft a winning strategy that anticipates trends and engages your audience strategically. Stay ahead, stand out, and thrive in the digital landscape.
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m...
Marketing for IT Support: Attract More Clients Without Extra Effort
Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is...
Barriers to Advertising Adult Stores Online, and How to Get Through Them
Want to advertise your adult store online? Yeah, it’s rough, but not in the way you like it. 😉 Advertising adult stores online can be tricky... But like anything else, it can get better with experience and knowledge. Before we go on, I’m going to come out and say...
Episode 039: SEO first steps: How to start when you don’t know where to start (with guest Jules White)
If you've ever felt overwhelmed by SEO or unsure where to start, you're not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn't have to be a mystery. In fact, there are...
Internet Marketing for Herbal Products – How to Thrive in the Ever-changing Digital Landscape
Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to...
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic?...
Website updates: The how, when and why?
Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. https://youtu.be/33424HJ1148 There’s two schools of...
Sweeten the link juice: How to avoid SEO punishment for 1-for-1 link exchange
Are you thinking of trading links or swapping guest posts for a bit of SEO “link juice”? Here’s why you should consider going beyond a 1-for-1 exchange, and what to do instead. First of all, what do I mean by “link juice”. This is just a cute way of describing a...
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to...
