After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back. Listen to this episode here: Listen to this episode on Apple[Continue Reading]
Tag: Early Ads Strategy
We all have to start somewhere! Articles in this category speak about early ads strategy — That’s those who may have already had a little play with Facebook ads.
Episode 057: Meta ads in 2025 are different. Here’s what you need to know.
Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
Episode 045: Facebook ads aren’t a magic wand—here’s what is
Understand what hustle means in your business and what you need to really focus on for a thriving business. Pamela hits us hard with the brutal truth about why we hate selling and why Facebook ads don’t work. Yes, we can use social media—organic and or paid ads to get people to buy our things.[Continue Reading]
Episode 042: Get more bookings without spending thousands on ads
I’m gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings… But what if you didn’t have to? No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely holds the answers! If it’s confusing, potential patients[Continue Reading]
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]
Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!
Want to know what’s involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I’d like for you to know what’s involved, before you start diving in. So let’s crack[Continue Reading]
Episode 028: Why do you need email marketing? I think you’d be crazy not to!
It’s a question that’s come up a few times on the podcast — why use email marketing? In this episode, I’m diving into what makes it such a powerful tool for small businesses. I love seeing business owners who take a proactive approach to building and using their email list well, especially because it pairs[Continue Reading]
