Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Tag: Intermediate Ads
The strategies in these articles are for those who already have a little bit of experience with paid social media ads.
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist career. Platform expertise If[Continue Reading]
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]
Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!
Want to know what’s involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I’d like for you to know what’s involved, before you start diving in. So let’s crack[Continue Reading]
Episode 031: ‘Always On Campaign’: How to Ensure Your Pipeline Stays Full
Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That’s where an “Always On Campaign” comes in. This strategy ensures that your business is always bringing in a stream of new sales[Continue Reading]
What to Look for in a Google Ads Partnership?
The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising campaigns on Google Ads isn’t that straightforward. It is rigged with technicalities, which if mastered,[Continue Reading]
Episode 025: Audience Targeting for Paid Media Ads 101
Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what interests to target… Or even if you should![Continue Reading]
Episode 022: Measuring success – what results to look for in paid ads
In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re getting yourself into. I also take a dive into[Continue Reading]
