When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself...
Ads Readiness
Everything in this category is about your ads readiness. That is getting your business and website ready for ads!
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic - which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect...
Episode 021: Legal compliance in marketing: Prevention is better than cure!
One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between...
Episode 019: Why do you need a Facebook Pixel to grow your courses?
In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get...
Episode 016: Is it worth trying to run your own ads? (Yes if tech is easy for you)
Are you questioning whether you should run your own ads? Let's explore this together with my marketing expert insights! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey there, wonderful people! Today, I want to address the question:...
Episode 014: Getting your tech ready for ads
Is your tech ready for ads? Do you know what you're getting yourself into. Well I'm here to let you know that there's more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need! Watch this...
Episode 012: Cracking the organic marketing code for paid ads success
My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic marketing can be worked into paid ads success. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
Episode 010: The validation test: Will ads actually work for your business?
Alright so... How do you know if you're ready for paid ads? I'm pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let's...
Episode 008: 3 things to do before you hire an ads manager
These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I'll most likely turn a prospective client away if they haven't begun to consider these things. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
