I don’t want to offer paid ads (Google, Facebook, Instagram, Meta) for you guys anymore. Sorry. But it’s not because ads don’t work. There are a couple of reasons: Firstly, ads don’t magically work without preparation There are extra bits and bobs you might need… That I can’t do on my own. Things like… Business[Continue Reading]
Tag: Ads Readiness
Everything in this category is about your ads readiness. That is getting your business and website ready for ads!
Episode 063: 7 smartie-pants reasons to use Meta ads (and 3 times you shouldn’t)
After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back. Listen to this episode here: Listen to this episode on Apple[Continue Reading]
Episode 059: How I helped a local event triple attendance—without going viral
Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Episode 057: Meta ads in 2025 are different. Here’s what you need to know.
Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
Episode 046: Your new website is live, but it won’t get visitors until you do this…
If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]
The Sobering Truth on Google Ads and Paid Ads
PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]
Episode 034: Paid VS Organic – How to balance this with small budgets
This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]
Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another[Continue Reading]
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