Want to know what's involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I'd like for you to know what's involved, before...
Articles
Learn all about websites and digital marketing with me.
Why your website isn’t showing on Google, and what to do about it
Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you're asking, 'Why is my site not on Google?' it might be due to a variety of reasons, which I'll explain. However, it’s actually completely normal, and it’s unlikely...
Episode 031: ‘Always On Campaign’: How to Ensure Your Pipeline Stays Full
Running a business can sometimes feel like a rollercoaster, with cashflow ebbs and flows. But what if there was a way to keep your business ticking along, without the ups and downs? That's where an "Always On Campaign" comes in. This strategy ensures that your...
Marketing for Teeth Whitening & Cosmetic Dentistry: Be Where Customers are Looking
You know as well as I do that nothing beats a perfect smile. And a perfect smile can be achieved with teeth whitening and/or cosmetic dentistry. But where do you turn when you need marketing for teeth whitening or cosmetics to attract new patients to your clinic?...
Website updates: The how, when and why?
Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. https://youtu.be/33424HJ1148 There’s two schools of...
Sweeten the link juice: How to avoid SEO punishment for 1-for-1 link exchange
Are you thinking of trading links or swapping guest posts for a bit of SEO “link juice”? Here’s why you should consider going beyond a 1-for-1 exchange, and what to do instead. First of all, what do I mean by “link juice”. This is just a cute way of describing a...
Can I use other people’s content on my website?
Are you wondering if it’s okay to use other people’s content on your website? Maybe you found something so awesome and thought it was worth sharing. Or maybe you don’t consider yourself a writer or have time to content yourself. In either case, it may be tempting to...
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since...
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to...
Episode 030: Everything your website needs, and what it doesn’t
Not sure what your website needs? First ask yourself what your business needs, and then what your customers need. In this interview with web developer, Kim Maxwell, we explain some requirements for coaches, course providers, and service providers in more detail. Tune...
What to Look for in a Google Ads Partnership?
The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google. However, running advertising...
Episode 029: When should you include paid ads in your marketing strategy?
If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect...