Have you ever tried searching for your business or brand name on Google, and not seen it show up? If you’re asking, ‘Why is my site not on Google?’ it might be due to a variety of reasons, which I’ll explain.
However, it’s actually completely normal, and it’s unlikely you’ve done something wrong. (Except for the last point.)
Here are some things you might not have known about getting Google to “discover” the pages of your website:
※ First off, it’s normal for a website to not appear on search results from the very moment you’ve hit “publish” or “gone live”. If Google doesn’t know your website exists, then we need to tell it.
※ You can use a free tool called Google Search Console to ask Google to “crawl” your site. In simple terms, this means we’re sending a Google robot to find your pages and add them as appropriate to its index.
※ You can also use Google Business Profiles (formerly Google My Business) to literally put yourself on the map. I recommend only doing this if your business has a brick-and-mortar location that the public can visit. Google is deactivating/denying business profiles where the business only works virtually with customers.
※ Are robots denied from your website? Okay, this one actually is a stuff up! You may have inadvertently turned on a setting in your website to “disallow robots” or something to that extent. If that’s the case, Google won’t be able to show your pages in search results. If you’ve done the above things, and your web pages still don’t appear on Google, this could be why!
Make sure your website is not blocked by robots.txt or noindex tags. You want those Google robots to find your website if you want Google to include you in search results.
Remember: Your customers may be looking for you on Google. So if you can’t find yourself there, neither can they. If someone’s looking for, and finding you on search engines, it’s a sure signal that they’re interested in what you do or sell.
I hope you found this information helpful. ✌🏻🌈
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