Julie: "...the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away." Branding and...
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Learn all about websites and digital marketing with me.
Episode 042: Get more bookings without spending thousands on ads
I'm gonna be real with you: An agency or digital marketer might suggest you spend thousands of dollars on ads to get more bookings... But what if you didn't have to? No, you don’t need to pour thousands into ads to attract more patients—sometimes, your website likely...
Why Your Website Isn’t Bringing in Leads and How to Fix It
They say building a business website is an investment. And here you are—wondering why your well-crafted website isn’t reaping results. Why is my beautiful new website not getting leads? Trust me, I’ve been there too. Good news is that I learned from my mistakes! So,...
Episode 041: Before you hire a web designer… Make sure you know these things
Thinking about hiring a web designer but feeling overwhelmed? You’re not alone. Before you take the plunge, there are a few key things you should know—things that will save you time, money, and a lot of stress. As a web designer, I’ve seen too many business owners...
How to Write Newsletters That’ll Make Pet Parents Come Back for More
As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents...
5 Signs it’s Time to Break Up With Your Digital Agency
If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m...
Marketing for IT Support: Attract More Clients Without Extra Effort
Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is...
Episode 040: Money management for self-employed folks (with guest Sherry Andrew)
Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD. Learn how to manage your business and personal finances. Let Sherry be your guide to overcoming overwhelm, cutting costs,...
Barriers to Advertising Adult Stores Online, and How to Get Through Them
Want to advertise your adult store online? Yeah, it’s rough, but not in the way you like it. 😉 Advertising adult stores online can be tricky... But like anything else, it can get better with experience and knowledge. Before we go on, I’m going to come out and say...
How to Maintain a WordPress Website
Did you know over 80% of people start their buying journey online? And, websites are often the first place they learn about your business. Since WordPress powers more than 40% of all websites on the internet, it’s a favorite target for hackers and cyberattacks. In...
The Sobering Truth on Google Ads and Paid Ads
PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Spotify or Apple Podcasts. Watch this on YouTube. This article is especially for you if you’re on the fence...
What Makes a Great Website Design – It’s in the Colours!
When asked what makes a great website design, what do you think of? Here's something that'll make or break whether someone stays or clicks away: Colour! Colour in your website design is something you have absolute control over. In my years of experience and...