The modern-day customer spends a significant amount of their time on the internet. Therefore, as a business owner, you will have to move your advertising and marketing efforts from offline avenues to major online platforms like Google.
However, running advertising campaigns on Google Ads isn’t that straightforward. It is rigged with technicalities, which if mastered, can drive significant results for your business. This is why we highly recommend outsourcing online advertising to Google Ads partners and experts.
But, how would you know which Google Ads partner is worth spending money on? Here are the six critical factors you should consider when shortlisting reliable and trustworthy Google Ads partnerships —
1. Adaptable, customized, and data-driven strategy
Throw guesswork out the window! Google Ads partners are equipped with a team of well-trained (and experienced) professionals who develop targeted and data-driven online advertising strategies.
Here’s what they do — first, they will understand your business, budget, objectives, and target customers. Second, they will extensively conduct market and competition research to develop a highly customized Google Ads strategy, exclusive to your brand.
In other words, every action they take is backed up by a solid reason.
2. Transparent and responsive communication
Prompt two-way communication is a must since you have a business to run. Therefore, outsourcing online advertising to a team that displays transparent and responsive communication is always an excellent decision.
We highly recommend working with a Google Ads partner who puts your need to stay updated on a pedestal. Besides staying in touch, they prepare regular campaign reports and share key insights — helping you make better business decisions.
Believe it or not, some of the best Google Ads partners out there ensure their clients have complete knowledge about the ad campaigns.
3. Innovative approach to advertising
Running Google Ads similar to that of your competitors will not cut it. All experienced Google Ads partners know the importance of standing out from the crowd with innovatively designed click-inducing Google Ads.
Enquire how they would use Google advertising to attract your target customers. In other words, when seeking Google Ads partners, look for the ones that display innovation in running advertising campaigns.
For this, you could even ask them to showcase their campaign portfolio. We highly recommend you check for creativity and expertise in their copywriting and creative design.
4. Your Google Ads partner has a collaborative mindset
Successfully outsourcing online advertising is half the job done.
The other half is ensuring the Google Ads partner considers your contribution to the advertising campaigns. That’s right — the Google Ads campaign will drive excellent results only when you provide your key inputs, which will be expertly executed by the advertising team.
Such collaborations ensure that the campaign checks all the important boxes — both from a business and marketing point of view. Indeed, the advertisers are experts at what they do. But, your contribution will only make the campaign more appropriate for the target audience.
5. Long-term vision
This factor is critical to your relationships with the Google Ads partner. Figure out if the partner aims at building a long-term relationship, and if they do, seek their long-term vision advertising for your brand.
Ask — “What is it you could achieve for the business if we worked together for a year?” Or you could ask — “How do you plan to strategically upscale the campaign to produce significant efforts?”
The responses will help determine if the Google Ads partner is there just to make money and exit, or stay with you for the long haul.
6. Online reputation of your Google Ads partner
What do other customers have to say about the Google Ads partner? We highly recommend you conduct preliminary research before setting up a meeting with the partner. In this, you would want to check for online testimonials and reviews customers leave for the advertising agency.
Go through their online presence to develop an understanding of how the advertising agency treats its customers and if it even produced any results for them. More importantly, check if the Google Ads partner responds to the reviews. As they say — “a partner that responds is a partner that cares.”
Online advertising is essential to running a successful business. So, why not bring in a team of experts who know how to run Google Ads campaigns effectively? We highly recommend you seek the factors mentioned above when meeting with the potential Google Ads partner for your business. Did you find this post helpful? Subscribe to stay tuned for more informative posts in the future!
0 Comments