In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.
Watch this episode on: YouTube.
Listen on: Spotify, Apple Podcasts.
Summary
- A Facebook pixel (or Meta pixel) enables you to collect data on your audiences movements on your website.
- This does not mean you can spy on them while they’re off browsing any website or Facebook page.
- As your paid media strategist, I can’t actually stalk customers. Even if you provide me with a list of contact details, all I can do is add them to an audience. I can’t see how many times John or Judy saw or clicked on your ad. I don’t know what John or Judy are looking at on Instagram.
- Meta pixels help you strategically position your ads (think in layers), based on where your audience members are in their buying journey.
- The pixel allows you to retarget customers: This means, for instance, showing a specific ad to audience members who went to your website, but did not complete a purchase.
- Why you need a Facebook pixel to grow courses: Because you can segment people based on which lead magnet they saw, whether or not they signed up to a course, etc.
- You can indeed run ads without a pixel. Meta won’t stop you. Without one, you simply won’t be able to break your audience down into segments based on where they went on your website.
- Sometimes pixels are easy and straightforward to set up. However, in some cases you may need a web developer’s help.
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