Cheap web design services online might seem very appealing. After all, they get the job done while costing you only a small percentage of your website design budget.

But, what are the repercussions of investing in a cheap web design, especially for your official business website? Is cutting corners on website design really a smart decision?

If you are trying to cut costs on your website design, think again. The digital landscape is fiercely competitive and having a professional and user-friendly website design is no longer a luxury.

It’s a necessity, that if not catered to, can result in low online visibility, low traffic, security breaches, glitches, and more complications. Let’s dive deeper to understand the role of website design in business success.

Five Reasons Why You Shouldn’t Use Cheap Web Design

Here are some of the most critical reasons why we don’t recommend cheap web design —

1. First impressions still matter

Your business website is the first thing prospects see when they search about you on the internet. With a cheap web design, you run the risk of losing them to your competitors. Modern-day customers lack patience, and if your website tests their patience, you’re not going to do good business.

2. Web design impacts customer’s perception

Customers want to do business with a brand that cares. Think about it — if a brand can’t care about its online real estate, how well do you think it will serve its customers? A high-quality website personalised for the target audience ensures positive customer sentiments and perceptions.

➡️ Related article: 11 reasons why Branding Well Makes You Money – Brandiwork

3. Cheap web designs are slow and navigate poorly

One of the key reasons we don’t suggest cheap web design is their inability to provide intuitive navigation to users. First, users will find it extremely hard to load the website on their devices. Second, even if the site loads, the lack of user-friendliness will make it challenging for them to navigate to the page they want to consume content on.

4. Google hates low-quality websites

Google wants its users to have the best online experience. For that, it only showcases websites in its search results that offer high-quality user experience. If your cheap web design fails to load quickly, lacks proper hierarchy and navigation, does not present content properly, or lacks key functionalities, Google may pull your business website down from its search results. 

➡️ Related article: How to Get Found on Google

5. Cheap freelancers and web design companies lack support

Let’s say you hired a cheap freelancer to get your business website designed. It’s been months and now you need a freelancer to fix a critical issue in the website. How quickly do you think cheap freelancers and web design companies will fix the issue for you? Well, it purely depends on their availability and understanding of the issue.

You might try fixing the site design on your own. But do you know the shortcuts your cheap web designer used to build the site? Most cheap web designs lack a proper foundation as cheap designers only focus on building the site and not on building the site ethically.

➡️ Related article: 5 Quick Fixes for a More Professional Website – Studio Nyx

Invest in High-Quality Web Design!

A bad website design is a cheap thrill that will cost you a fortune. While developing a cheap web design might seem like a cost-saving measure, it will eventually have a detrimental impact on your brand image, user experience, business scalability, and search engine rankings. Invest in a high-quality web design that not only makes your brand stand out from the competition but also sets your business up for long-term success. Did you find this post helpful? Stay tuned for more informative posts in the future!