Marketing & Design Case Study

Introduction

Let’s take a dive into one of the most rewarding projects I’ve ever worked on – Conquest Games convention. This is a yearly event that takes place in Melbourne, Australia for the tabletop games community.

I first got involved with Conquest back in 2013 when I took over the development of their website. It was a pretty big undertaking, but I was excited to take on the challenge. And over the years, I’ve been able to do so much more.

By 2016, I had started managing Conquest’s digital campaigns, and soon after that, I was appointed president of the organizing committee. It was a lot of work, but I loved every minute of it. And I was able to use my digital marketing skills to help grow the event and reach a wider audience.

But in 2022, I made the difficult decision to step down from my position as committee president. However, that didn’t mean I was done with Conquest. Instead, I took on a new role as their PR and marketing director. I was still able to use my expertise to help the event succeed, but I had a bit more flexibility and freedom to focus on what I loved most – digital marketing.

Working with Conquest has been an incredible journey. And I’m proud to have been a part of their growth and success over the years. Who knows what the future holds, but I’m excited to see where this partnership takes us next.

Since 2016 I have taken over operation of Conquest’s email newsletter. I have designed the custom email template, and usually write the messages with assistance from the committee. Conquest sends out emails as often as needed – with frequency increasing as the convention gets closer.

Up until 2022 I have managed the Instagram and Twitter profiles for Conquest. But as of 2022, Instagram is now being contributed to by our committee members, with my direction. I also share responsibility of looking after the Facebook page with the other committee members.

From 2014 to 2021 I have used Adobe InDesign and Illustrator to produce posters for the annual games convention. (“Emily” illustrations have been provided by various artists.) I now currently use Canva to produce our social media graphics for Facebook and Instagram.