One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements.[Continue Reading]
Tag: Organic Content
Organic content is any content you don’t pay to put on an online platform, such as social media, or SEO-friendly content on your own website. Learn all about promoting yourself with organic content, and how it ties into paid Google Ads.
Episode 018: Overcoming tech overwhelm in business
Ever felt overwhelmed by all the tech needed to run your business? In this episode Jenn explains how they help, and gives examples of tech needed for business in start-up and beyond. Jenn Hume’s website: https://hellyeahtech.com Jenn Hume’s LinkedIn: https://www.linkedin.com/in/hell-yeah-tech-jenn/ Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Introduction Lou: All right, so in this[Continue Reading]
Episode 017: What is SEO? Journey down the Google rabbit-hole with me!
I don’t usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I’ve been in the digital marketing industry since 2011. During this time, I’ve seen some good and bad. Every day in[Continue Reading]
Episode 015: Yes! You can build your personal brand on LinkedIn
Social media is like a party where you get to meet new people and potentially make new friends. You can do the same on LinkedIn too! In this episode, Laurie shares all on how to be the life of the party and build your personal brand on LinkedIn. Watch this episode on: YouTube. Listen on:[Continue Reading]
Episode 012: Cracking the organic marketing code for paid ads success
My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic marketing can be worked into paid ads success. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Tash Corbin’s website: https://tashcorbin.com Tash Corbin’s LinkedIn: https://www.linkedin.com/in/tashcorbin/ Transcript: Lou: Hey, so[Continue Reading]
Episode 009: Discovering the origin of The Queer Mystic and networking for neurodivergents
In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Esther Lemmens’s website: https://estherlemmens.com/ Esther Lemmens’s LinkedIn: https://www.linkedin.com/in/esther-lemmens/ Transcript: Introduction to a Queer[Continue Reading]
Episode 007: To boost or not to boost? That is the question
To boost or not? If you’ve been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I’m going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can work! And there are times when[Continue Reading]
Website maintenance: Why do WordPress sites and websites generally need it?
In my earlier days of freelancing, many of my clients and prospects were against the idea of a WordPress website maintenance plan. Firstly, they didn’t believe they needed to spend more once a website was done. And secondly, they didn’t believe their business was “big enough” to attract the attention of hackers. To address the[Continue Reading]
Episode 006: Connect to your community with radio engagement
Video didn’t kill the radio star after all! Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community. Loretta Hart shares shows how you can win at sharing your brand on community radio. Watch this episode on: YouTube.[Continue Reading]
5 SEO Myths that SERIOUSLY Need to Disappear
These SEO myths did the rounds in 2015, 2018, and ugh… Here they are again! And I will say this: I can’t stress enough how search algorithms are changing all the time. If you got your SEO advice from an article written in 2015, I can say with 99% certainty that information is likely misleading.[Continue Reading]
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