You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let’s talk about that! In this podcast episode I’ll explain some effective Facebook ads examples. What content do you need? And where do you make these ads go?
Watch this episode on: YouTube.
Listen on: Spotify, Apple Podcasts.
Summary
- Before you dive in: Please take this advice with a grain of salt! I’ve recorded this episode in April 2024; If you’ve come to listen to this in the future, the advice may no longer be relevant!
- Don’t look at social media ads in isolation. All marketing activities you do will fuel one another.
- Do make your call-to-action or ask in your ads something easy to say yes to.
- In other words: If your cold audience member is only seeing you for the first time, asking them to sit a 60 minute webinar might be too much of an ask. Give them something smaller to say yes to.
- A good example of a Facebook ad I use, is that I send traffic to my Instagram profile. Asking them to look at more of my content is not a huge ask. They’ll also be flagged as being in my “ecosystem”.
- The people who you can track as giving your website or Instagram page a little stalky-stalk may be more open to a deeper step, like your lead magnet or low ticket offer.
- People have become less trusting and more cautious of what they do online.
- Someone giving you their email address is a huge sign of trust.
- You can legitimately just use paid media ads to simply grow your email list, and use your email list to get the sales.
- If a marketing guru tells you that you need to make a specific type of lead magnet, take that with a pinch of salt. Your “easy yes” or freebie item doesn’t have to be a carbon copy of everyone else’s. You’re allowed to do things your way!
- I can’t help you if you don’t know what kind of stuff your target audience is interested in. You’re going to have to do market research to find out what your audience is keen for.
- Do customer avatar interviews.
- Create content for organic social media, and take note of which pieces get more attention. Make more of that.
- Market research isn’t really in my wheelhouse. I would go look at some of Tash Corbin’s content to learn how to get in your customer’s head!
- Don’t look at what you do on Facebook in isolation. It’s not like everyone on Facebook exists only on Facebook. Everything you do online or on other web platforms will feed into your social media presence, and your ads strategy.
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