If you’re the same as every other therapist, how will I know you’re for me? This is an important lesson, combined with personal experience about client attraction. I’ll tell you about how differentiation can help you attract more clients to your mental health practice. So sure, I could tell you how to attract therapy clients,[Continue Reading]
Category: Podcast
This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Episode 059: How I helped a local event triple attendance—without going viral
Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Episode 058: Don’t waste your website budget: 5 essentials to get right before you start
If you’ve ever been unsure about what you need before you approach a web designer, this is a good place to start! In this 7 minute podcast episode, I go through some essentials I recommend before starting a website. Watch this episode on: YouTube, or listen on Apple Podcasts. Before you hire a designer or[Continue Reading]
Episode 057: Meta ads in 2025 are different. Here’s what you need to know.
Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
Episode 055: 5 unexpected things I’ve learned from being a freelance web designer
Hiring a freelance web designer? It’s a bit of an overwhelming thought. Here are some unexpected things I’ve learned over the years in freelance and agency work. And these unexpected lessons have nothing to do with tech, and all to do with making hiring me easier for you. If you’ve been circling around the idea[Continue Reading]
Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)
Lead magnets! What’s the deal? I keep hearing lots of questions about what lead magnet to use, whether you should copy someone else’s idea, and so on. Listen on: Apple Podcasts. Connect with Chrissy: https://www.creativelittlesoul.com.au Chrissy’s LinkedIn profile: https://www.linkedin.com/in/creativelittlesoul/ Summary In this conversation, Chrissy and I go over: Quality of life adjustments you can make[Continue Reading]
Episode 053: Why isn’t my website working? (3 things that might be going wrong)
Have you been asking yourself, “why isn’t my website working?” Look, I’ll level with ya: There are several things business owners don’t get told about owning a website. I’m going to share three with you in this episode, and how we can avoid issues. One of these issues can completely prevent customers from contacting you![Continue Reading]
Episode 052: Is your SEO a scam? Watch for these 5 red flags
If you’ve ever wondered “is SEO a scam?” — you’re not alone. Plenty of business owners have been burned by SEO providers making big promises but delivering… well, not much TBH. In this episode, I’m going to unpack some of the most common red flags to watch for, so you can protect your business and[Continue Reading]
Episode 051: The future of SEO (with Adi Aviram)
To my surprise… We don’t have to chuck out everything we know about SEO! In this episode, I chat with Adi Aviram a Berlin-based SEO consultant. We talk about how SEO works in 2025, and what to look out for in the future. (Yes, even though AI search results are *in* right now.) Listen on:[Continue Reading]