Episodes of Lou Kozlevcar’s podcast live in this category.
Alright so... How do you know if you're ready for paid ads? I'm pretty confident they can work, but will ads actually work for you? As an experienced paid ads manager, I often have to make the call on whether or not paid ads is right for a particular business. Let's...
In this more casual podcast episode, I get to learn about The Queer Mystic and how this brand name came to be. We also talk about networking for neurodivergent folk and introverts! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Esther Lemmens's...
These three things are highly recommended, if not crucial to do before you hire an ads manager. In fact, I'll most likely turn a prospective client away if they haven't begun to consider these things. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts....
To boost or not? If you've been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I'm going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can...
Video didn’t kill the radio star after all! Radio, along with TV, is the most trusted source of information sharing in Australia and community radio is a fast track to connect with your local community. Loretta Hart shares shows how you can win at sharing your brand...
What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can't go without them. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. ➡️ Free resource: The Ads Readiness Checklist...
What's an appropriate and smart ads budget for your Facebook ads campaign? The answer is right in front of you, if you know where to look. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey everyone, welcome to another episode of my...
Having a well-defined target audience can set you apart from the crowd. In this episode Julie Gibbons (Brandiwork) and I explore what that means, and the consequences of getting it wrong. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Julie...
Unexpected ways ads improve launch ads results! (These are: list growth, visibility, messaging feedback.) Ads are not just for making sales. Although, if you work on refining your ads and growing your list, you'll build and nurture your audience. What we gain from...
Why, I'm so glad you asked the question! In this episode, we take a look into whether or not your business is or isn't ready to hire an ads manager. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey, this is Lou, and today I want to...