“Victoria, why is no one visiting my small business website? I paid a lot of money for it!” Don’t worry! We have an answer! In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think… And we have a great time explaining it[Continue Reading]
Category: Podcast
This podcast helps business owners make sense of paid ads, SEO, web design, and online promotion. Why? Because I don’t like to see small business owners waste time, waste money, and get hurt by snake oil sellers.
So let me break it all down for you in this podcast! No fluff, no tech speak—just clear, practical tips to help you market smarter and sell more.
Season 2, Episode 001: On being liked and found online – Just EEAT it
I’m going to discuss an aspect of SEO (Search Engine Optimisation) you might not know about, EEAT. This acronym, EEAT stands for Experience, Expertise, Authoritativeness, and Trust. I also unpack: “Do they like me or not?” What I think about other people’s thoughts about me. Why I don’t think AI is the best at giving[Continue Reading]
Episode 063: 7 smartie-pants reasons to use Meta ads (and 3 times you shouldn’t)
After having worked with Meta ads for a few years, I’ve come to understand what’s possible and what isn’t. In this episode, I’ll take you through some use cases when ads might be a good idea, and a few reasons I suggest holding back. Listen to this episode here: Listen to this episode on Apple[Continue Reading]
Episode 062: Should you use WordPress? Why or why not? What you need to know first
If you’re about to start building a website (or refresh the one you have), I expect you’ll be curious about all the different options out there. Squarespace, Shopify, and Wix are all highly popular choices! But one that gets talked about a lot, and is widely used by small businesses, is WordPress. But is WordPress[Continue Reading]
Episode 061: Paid ads aren’t broken, but this is why I’m stepping back
Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]
Episode 060: If you’re a therapist for everyone, I don’t know if you’re for me
If you’re the same as every other therapist, how will I know you’re for me? This is an important lesson, combined with personal experience about client attraction. I’ll tell you about how differentiation can help you attract more clients to your mental health practice. So sure, I could tell you how to attract therapy clients,[Continue Reading]
Episode 059: How I helped a local event triple attendance—without going viral
Here’s a story of how I helped grow an audience for an event. This is the kind of work I do, and it lights me up inside. We didn’t go viral. We didn’t do anything drastic, like a whole rebrand. I simply didn’t want this event, Conquest Games Convention, to die. And neither did the[Continue Reading]
Episode 058: Don’t waste your website budget: 5 essentials to get right before you start
If you’ve ever been unsure about what you need before you approach a web designer, this is a good place to start! In this 7 minute podcast episode, I go through some essentials I recommend before starting a website. Watch this episode on: YouTube, or listen on Apple Podcasts. Before you hire a designer or[Continue Reading]
Episode 057: Meta ads in 2025 are different. Here’s what you need to know.
Meta ads in 2025 are different. Here’s what you need to know. This is for you if you’re a service-based business owner who’s feeling unsure about Meta ads in 2025 — you’ve heard they’re getting more expensive, more AI-driven, and harder to control, and you want to understand what’s really going on before investing your[Continue Reading]
Episode 056: Google Ads in 2025: Smarter, riskier, or just different?
Should you use Google Ads in 2025? It seems really great and easy, but it’s changed a lot. In this podcast episode, I’ll bring you up to speed with what’s going on. We’ve come a long way from the Google AdWords of times gone by. So let’s talk about it! Listen to episode on: Apple[Continue Reading]
