Episode 029: When should you include paid ads in your marketing strategy?

Jul 5, 2024 | Podcast

If you run a business, and you’re unsure if paid media ads are for you, you’re not alone! In this podcast episode, I’ll tell you what you need to know before you start asking for help. I’ve had to deal with a few prospective clients asking me to help, only to redirect them on another course. So grab a cuppa and sit down with me if you’d like some insights!

Watch this episode on: YouTube.

Listen on: Spotify, Apple Podcasts.

Summary

  • Knowing what state your business needs to be in before considering ads.
  • Can you afford it?
  • The risks involved and how to avoid them.
  • Helpful metrics to look at to determine when to use ads (and how much to spend).
  • The purpose/goals of your campaign.
  • The typical ad budget managed by outsourced paid ads support.
  • Understand what you need to know before you approach someone like me for help.

If you’d like me to address a digital marketing topic or question in a future episode, please don’t hesitate to reach out!

Lou Kozlevcar

Lou Kozlevcar

Lou (they/them) is a highly skilled digital marketing consultant based in Melbourne, Australia, with agency training and an impressive track record of success. Lou is dedicated to building beautiful websites that their clients can be proud of.

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