Episode 034: Paid VS Organic – How to balance this with small budgets

This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience.

Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts.

Summary:

• An announcement regarding this podcast series’ ending.
• Why you should side with organic instead of paid ads if you have little funds.
• How to use your organic social media strategy to support your ads.
• Why you end up wasting money if you dive into running ads without studying your organic results.
• What to do if you don’t know what to say in your organic posts or your ads.
• How to stand out against the “big players” who seem to have 100x more budget than you.
• What’s a good conversion rate for an evergreen lead-generation funnel?
• Why I can’t give a “one size fits all” answer to what your budget should be.
• What you need to know to work out your own paid ads budget. (Talk to your money mentor to assess your revenue, customer cycle, and cashflow!)

Submitted questions on paid VS organic:

dkjonah on Threads asked:

“Question I get asked all the time . For someone new , with little funds . Organic growth vs paid ads”

Shuvo on LinkedIn asked:

“it would be insightful to discuss the balance between paid ads and organic growth strategies, especially in 2024.

How can smaller businesses optimize their ad spend when competing with larger brands?“

Meredith on Facebook asked:

“When setting a budget to start testing an evergreen funnel: a. how do you set the budget, and b. what’s the metric or conversion rate to know when it’s a good one to let run?”

Key takeaways:

• Your paid ads specialist is not the best person to ask about what budget you can afford. Instead, the best one to ask is your money mentor.
• Organic paid marketing strategies should be used as the backbone of successful paid strategies. (This is actually true for paid social and paid search!)
• Want to get savvy with your own numbers? The Digital Picnic have a free calculator to help you calculate your ideal Meta ads budget.