When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving time—professionals know how to handle the fiddly parts of ad platforms. I also touch on how the iOS 14 update messed with Facebook Ads, which is a good reason to have a specialist on hand! This episode also covers my opinion on whether it’s a good idea to let a third-party app manage everything. I compare a good digital marketing strategy to having a flexible, thorough consultation with a doctor, and share the real secret to succeeding with paid ads: being adaptable and well-rounded.
Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts.
Summary:
- What’s the difference between doing ads yourself, or hiring someone to help? Apart from freeing your time, what else can they do?
- The full extent of running ads — It’s not just knowing how to use the platform.
- The havoc caused by the iOS 14 update and Facebook Ads. (Apple turned of most of its conversion tracking ability from the Facebook Pixel, meaning we couldn’t track ads performance.)
- Is it a good idea to let a third-party app take over all your ads management?
- Why I think digital marketing strategy should be like having a flexible and thorough consultation with a medical doctor.
- The true secret to paid ads success.
Submitted questions about DIY or hire an ads manager:
Nez on Facebook asked:
“What’s the real difference between doing Facebook ads yourself or getting an ads manager? Other than just the time to manage it, I don’t comprehend what the ads person will do differently to me?
I know how to set demographics & test a couple of different ads and see which one is working best.
What am I paying for with an ads manager other than this?
Thank you ☺️”
Christine on Facebook asked:
“i ran across an app that helps you develop and post ads, for a 12% upcharge of the cost of the ad budget 😳. Is that reasonable or even close?”
Key takeaways:
- Doing your Facebook ads yourself is valid, as anyone can learn how to use the ads manager.
- The advantage of hiring a specialist is not only saving you time, but they’ll also be all across the data, creative, overarching strategy, and keeping their knowledge fresh.
- The best digital marketing strategists will ask you lots of questions, and find a solution that meets your unique needs. Avoid cookie-cutter approaches.
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