If you’re asking yourself whether or not Facebook marketing is worth it, let me tell you this: Facebook isn’t dead.

We are talking about 3 billion active users or potential customers still looking for their favorite brands and local businesses on this ever-growing social media network.

Indeed, breaking through the noise is always a challenge on Facebook, given the low reach of organic content. But, that should only push you to develop a smarter Facebook marketing strategy.

This post will help you achieve the same. Here are some of the questions you should consider asking when developing a Facebook marketing strategy.

Why do users log on to social media?

Let’s get our basics right. Nearly three out of every four Facebook users log on to the platform to connect with their network.

While content consumption makes up a huge percentage of the average user experience on the platform, people still prioritise connecting with their friends and family members.

They want to know what pictures, videos, thoughts, and opinions they share and what status updates they share. In other words, you can rest assured that attracting potential customers with a strategy that is personalised and relatable will work like magic on Facebook.

How do you connect with your Facebook audience?

Three words — Don’t Be Boring.

As a business owner or personal brand, you must realise some brands are way ahead of you in terms of organic/paid reach and content quality.

To connect with your audience better than them, you will have to shortlist the pain points of your target audience and develop interesting content around them.

Deploy a Facebook marketing strategy founded on relatability and personalisation. With the pain points in sight, you should aim to develop scroll-stopping visual content by —

• Using vertical videos and visuals
• Putting less text on videos and images
• Adding more carousel format
• Adding hyper-lapses, boomerangs, and more
• Strategically placing CTA within content.

While you develop breathtaking content, prioritise connecting it with your products and services (product placement). After all, you don’t just want eyes on your content, you also want leads and sales.

When should you consider Facebook Ads?

When we earlier mentioned the low organic reach on Facebook, you might have thought of running Facebook Ads. Well, we are huge fans of Facebook Ads as these can boost the ROI of your Facebook marketing strategy overnight.

Question — Should you consider running Facebook Ads?

Well, Facebook is one of the best social media platforms to run advertising campaigns. This is because it offers robust analytics, objective-oriented ad campaigns, superior reach, remarketing, cheap conversions, custom call-to-action, campaign scalability, and more.

However, it won’t be a good decision to invest in Facebook Ads if your organic marketing strategy isn’t bringing you results. We highly recommend pushing Facebook Ads only when your Facebook content strategy starts generating organic engagement and traction.

The moment your content starts to cut down the noise, you can rest assured that putting money into it will be productive.

Final thoughts!

Facebook marketing’s appeal hasn’t slowed down despite the apparent death of organic posts. This is because the big blue platform is still user-friendly and a haven for marketers with a creative approach.

If you are looking to generate good engagement, you’ll have to have an out-of-the-box mindset in your quest to build a relationship with potential customers.

Besides, we highly recommend you put the above-mentioned practical tips into action to start generating results and insights you can build upon. Did you find this post helpful? Stay tuned for more informative posts on the blog.

Note: This article has been written by my ghost writer under my direction.