Episode 039: SEO first steps: How to start when you don’t know where to start (with guest Jules White)

Oct 22, 2024 | Podcast, Strategy

If you’ve ever felt overwhelmed by SEO or unsure where to start, you’re not alone. Many online service providers know they need it but get stuck in the technical jargon and complicated strategies. The good news? SEO doesn’t have to be a mystery. In fact, there are simple, often overlooked benefits that can make a huge impact on your business without diving into the deep end of tech-speak. Join Jules and I as we uncover a few of these hidden gems and show you how SEO can actually work in your favor, no tech expertise required.

Jules White’s website: https://thewebsitesuccesshub.com
Jules’ LinkedIn: https://www.linkedin.com/in/jules-white-creativa/

Listen on: SpotifyApple Podcasts.

Summary:

In this podcast about how to start with SEO you’ll learn:

  • How Jules transitioned from a beauty therapist to SEO consultant.
  • Why SEO is important.
  • What’s involved in a search engine strategy?
  • How to find out if your SEO content idea is viable before you start.
  • Unpacking what “website optimisation” can mean apart from Search Engine Optimisation. (Hint: It’s not just about getting found on search results.)
  • Learn about using attention from your blog to make “content upgrades” from/for your audience.
  • How do you compete against bigger, more established companies and websites?
  • How to find out which keywords are worth your time? And where to start with this?
  • The customer is the hero — Why it’s important to highlight this in your website copy.

I have a desire to help business owners use the internet to get found. You should do that in a way that makes the best use of your time and money.

If you found this content helpful, please consider sharing it with a friend. Otherwise, if you’d like to ask me anything about paid ads, getting traffic to your website, or conversions, please reach out via email.

Lou Kozlevcar

Lou Kozlevcar

Lou (they/them) is a highly skilled digital marketing consultant based in Melbourne, Australia, with agency training and an impressive track record of success. Lou is dedicated to building beautiful websites that their clients can be proud of.

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