Episode 021: Legal compliance in marketing: Prevention is better than cure!

May 22, 2024 | Podcast

One often forgotten aspect of putting your business online is making sure you’re compliant. In this podcast episode, Shalini takes us through some of the ways she helps businesses with their contracts and agreements. Shalini explains the need for congruency between what you’re offering, your marketing material, your suppliers (if applicable), and your legal agreements. Our aim with this podcast episode is to help you understand your legal compliance in marketing your small business.

By the way, as we find out in this episode, legal issues don’t have to be complicated. You just need to have communication and information laid out in a way that makes it most fair to all involved.

And please, please, don’t advertise something as “valued at” when you actually haven’t sold that item at that price.

Shalini Nandan-Singh’s website: https://www.loveyourlegals.com.au

Watch this episode on: YouTube.

Listen on: SpotifyApple Podcasts.

Summary:

  • Be consistent and congruent.
  • Don’t use false pricing. (See related article: “Do You Know the Requirements for Was/Now Pricing?” – Love Your Legals)
  • Most issues can be resolved with a conversation.
  • Use your contracts as a benchmark to resolve issues.
  • Contracts aren’t chiseled in stone, they can evolve as your business grows.
  • If in doubt about legal issues across state or country borders, it’s best to contact a legal expert based in the country or state of the customers you are serving.
Lou Kozlevcar

Lou Kozlevcar

Lou (they/them) is a highly skilled digital marketing consultant based in Melbourne, Australia, with agency training and an impressive track record of success. Lou is dedicated to building beautiful websites that their clients can be proud of.

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