Lou Kozlevcar
Hello there! Is it digital you’re struggling with? I’m Lou (they/them), a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and paid media strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing strategies.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Scroll-stopping ad copy.
Digital growth strategy.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Learn Stuff
Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it
Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information...
Episode 037: THAT WordPress and WP Engine drama
Did you hear that *something* was going on with WordPress and WP Engine? Does this affect you and your website? Well, I'm hopping back on my podcast to share my thoughts. Listen on: Spotify, Apple Podcasts. Here’s the scoop: One of the co-founders of WordPress, Matt,...
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist...
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.