Lou Kozlevcar
Looking for someone to take care of your website or PPC? I’m Lou (they/them), a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and paid media strategies that scale businesses, ethically and sustainably. This is done through authentic storytelling, persuasive design, and ethical marketing strategies.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites. My desire is to help business owners use the internet to connect with the right people and grow their businesses.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Scroll-stopping ad copy.
Digital growth strategy.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Learn Stuff
5 skills I grew in my PPC specialist career
Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist...
Episode 036: Copywriting is more than just words, it’s persuasion (with guest Brandy Wells)
You might know you can solve your customer's problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you've ever asked yourself, "What does a copywriter do?" the answer...
Internet Marketing for Herbal Products – How to Thrive in the Ever-changing Digital Landscape
Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to...
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.