Lou Kozlevcar
Hello there! I’m Lou (they/them), a data-obsessed, curious, lifelong learner in the digital marketing industry. I work on websites and paid media strategies that scale businesses. This is done through authentic storytelling, persuasive design, and ethical marketing strategies.
My career began in 2011 where I created custom WordPress websites for businesses and organisations across Australia. I’ve since developed a range of skills and knowledge – From SEO to Google Ads, to help drive relevant traffic to websites.
Skills
Paid media advertising (Google Ads and Meta).
Conversion rate optimisation (CRO).
Analytics and reporting.
Conversion pixel implementation.
WordPress theme development.
HTML/CSS.
Scroll-stopping ad copy.
Digital growth strategy.
Credentials
Paid Ads Accelerator
The Digital Picnic // October 2022
Google Analytics 4 Masterclass
The Digital Picnic // April 2024
My Core Values
Holistic Business Strategy
Getting customers to click your ads is only half the battle! Part of what makes me different is that I look at your entire digital ecosystem in order to get you the best results.
Transparency & Integrity
Never Stop Learning
Learn Stuff
Internet Marketing for Herbal Products – How to Thrive in the Ever-changing Digital Landscape
Do you have a herbal product business, and need to reach more people online? Given the nature of some products and regulations, it may not be possible to use PPC (Pay-per click) or other paid media channels. But that doesn’t mean all is lost! It’s still possible to...
What is the cheapest way to drive traffic to a website?
Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you're not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let's set the record...
Episode 035: Why hire a paid ads specialist, when you can DIY?
When deciding whether to DIY or hire an ads manager, it's important to consider not just the time you'll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself...
I acknowledge the Wurundjeri Woi-Wurrung people of the Kulin Nation as the Traditional custodians of the lands on which we live, work and play. I also pay respects to their Elders past and present.