Creating an audience to target with Facebook ads (or Google Ads)? How? Why? Where? Who? In this episode, I explain what you need to know about audiences, and my tactics on creating Facebook ads targeting interests. I tell you what I do if you’re not sure what interests to target… Or even if you should![Continue Reading]
Tag: Early Ads Strategy
We all have to start somewhere! Articles in this category speak about early ads strategy — That’s those who may have already had a little play with Facebook ads.
Episode 023: Google VS Facebook ads – is one better than the other?
I see this question asked all over the place: Which is better: Google Ads or Facebook ads? To put it simply: There isn’t one that trumps over the other overall. No really! It’s true! In this podcast episode, I take a deep dive into Google VS Facebook ads, whilst giving examples from my experience. Each[Continue Reading]
Episode 022: Measuring success – what results to look for in paid ads
In this episode I explain what all the different results and metrics mean in Facebook ads (this also generally explains Google Ads). This is intended for those in the beginner or early stage of managing their own ads, and is aimed to help understand what you’re getting yourself into. I also take a dive into[Continue Reading]
Episode 020: What do you put in Facebook ads to make then effective?
You might know that social media ads can be a cost-effective tool to grow your business. What you might not know is what to put in them. So let’s talk about that! In this podcast episode I’ll explain some effective Facebook ads examples. What content do you need? And where do you make these ads[Continue Reading]
Episode 019: Why do you need a Facebook Pixel to grow your courses?
In this podcast episode, I unpack the pixel! What’s a Facebook pixel? Why do you need one? Does it help promote your courses? Yes, yes, and yes! Oh and by the way, yes you can run ads without one, absolutely. I’ll explain why you want one, what information you get about your audience, and more.[Continue Reading]
Episode 016: Is it worth trying to run your own ads? (Yes if tech is easy for you)
Are you questioning whether you should run your own ads? Let’s explore this together with my marketing expert insights! Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey there, wonderful people! Today, I want to address the question: Is it worth it to run your own ads? And the answer to that is yes, if[Continue Reading]
Episode 014: Getting your tech ready for ads
Is your tech ready for ads? Do you know what you’re getting yourself into. Well I’m here to let you know that there’s more to Facebook ads than just hitting publish. Especially so if you want to see real results. Listen on to find out what tech you need! Watch this episode on: YouTube. Listen[Continue Reading]
Episode 013: Your first Facebook ad (even if you don’t quite feel ready)
Is there a way you can test your first Facebook ad without committing to budgets over $100? You bet there is! Tune in to this podcast episode where I explain Boosty Posties (boosted posts) for beginners. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hello and welcome! In this episode, I would[Continue Reading]
Episode 012: Cracking the organic marketing code for paid ads success
My guest, Tash Corbin loves organic content! (Almost as much as she loves ads!) In this lively and info-packed episode, we explain how successful organic marketing can be worked into paid ads success. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Tash Corbin’s website: https://tashcorbin.com Tash Corbin’s LinkedIn: https://www.linkedin.com/in/tashcorbin/ Transcript: Lou: Hey, so[Continue Reading]
Episode 011: How to decide on a good ads budget for list growth
In this episode we talk about how to decide on a good ads budget for list growth. This is for you if you’re not sure how much to allocate to grow your email list. I’ll tell you how you can find out information to make this decision easier. Watch this episode on: YouTube. Listen on:[Continue Reading]