Branding and marketing, when done right, makes it so your calendars are never empty. And good web design for therapists ensures you’re setting a good impression. How, you ask?
Well, marketing your services to the ideal audience drives prospects to your online presence (official website), where you can encourage them to connect, i.e., generate leads.
Are you a therapist or psychologist planning to take advantage of this opportunity? You need to focus on building an impressive website! And I’m here to help you design one. Let’s get started!
Setting up your website
First things first — the technicalities.
You will have to reserve a domain for your therapist business (www.business-name.com) and decide on hosting services (server where you will put all your website content and files).
Once you’re done with the technical stuff, you must add content to your site that focuses on — 1) you, 2) your therapy business, 3) your ideal customers, and 4) the results you’ve provided.
Remember — the website is for you to showcase the therapy business. But more than that, it is a tool your ideal client will use to learn about you.
Therefore, make the tool, i.e. your website, super easy to use and functional for your prospects.
Website design matters
And for that, you will have to nail the website design. Every web designer for small business will recommend these eight tips when designing a therapist’s website —
- Design the website for your ideal client.
- Simplify website navigation.
- Choose fonts and colours decisively.
- Customise content to your prospects.
- Display your credentials and certifications.
- Maintain an updated blog and resources section.
- Contact information or Contact Us page.
- Nailing the website’s mobile version.
When you get these fundamentals right, make sure you compliment them with some best practices like —
- Keeping the design simple and uncluttered.
- Using high-resolution images.
- Being consistent with the colour scheme.
- Adding an intro video.
- Strategically adding clear “call-to-action”.
NOTE: If all this feels overwhelming, please send us a message using the contact form. We’d love to help you out!
Optimising for search engines
Believe it or not, an exceptionally high number of internet users are searching for therapists and psychologists online.
Wouldn’t it be great if you drove these people to your website? It’s possible through Search Engine Optimisation or SEO.
In this, you will have to optimise your therapist business website and content for search engines like Google. When we design websites for psychologists, we ensure they are SEO-ed properly before going live.
Besides, we highly recommend you create business profiles on Google My Business (GMB) and other prominent business listing websites; which makes it easier for your prospects to find you.
Track, measure, and analyze
Alright, so it may not be as interesting to you as helping a client through their difficulties, but Google Analytics is essential for any website. This is how you know if your web design was worth it or not, or needs fixing!
Okay, now you have a well-structured and designed therapist website. But how would you know if the site will perform for your business?
This is where you will need to set up Google Analytics for your site.
Google Analytics is a free and reliable online tool that tracks the traffic-related activities on your site, quantifies them, and presents actionable insights.
Once the tracking code is added to your website, you can access the Google Analytics dashboard to measure your site’s success.
NOTE: I know, these technicalities are not your cup of tea. Why not send us a message via the contact form? We’d love to help you out!
Provide great service to collect feedback
Remember, your website is only as good as your service.
Therefore, focus on providing the best therapy services in your area and never miss out on collecting client feedback.
If you have a great website and provide even better therapy services, your customers will find it easier to share positive feedback.
0 Comments