Do you own your audience, or are you renting it? If the only way you’re reaching new audiences and nurturing them is through social media, then you’re doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow an email list, you own that database! This gives you a chance to speak more intimately with your audience, and assures your message are being read. Uncover more merits of email list building in this podcast episode with Bev Roberts.
Bev Roberts’s website: https://bevroberts.com
Bev’s LinkedIn: https://www.linkedin.com/in/bevroberts/
Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts.
Summary:
- Bev tells us about the benefits she’s discovered from including email marketing in her business.
- Social media platforms offer little-to-no support in getting your account back if you lose access.
- Why Bev left corporate to help online business owners.
- The email list building strategies Bev teaches.
- Is it okay to automatically add people to your email email newsletter when they make a purchase?
- Getting consent to add someone to their mailing list.
- How to give people a reason to stay on your mailing list.
- How much more likely are people to buy from your email list VS social media?
- When to give your subscribers choices in staying or going.
- How to avoid your emails falling into spam filters.
- How to get people to do what you want on your website.
- Bev answers: How many emails should your opt-in sequence have?
- Bev’s recommendations on what your opt-in sequence should contain.
- What should you do first if you don’t have an email list?
- The secret to enticing people onto your mailing list.
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