You might know you can solve your customer’s problem, but can you explain how you do it in their language? In this episode, Brandy Wells explains what a copywriter does to help you get more sales. If you’ve ever asked yourself, “What does a copywriter do?” the answer goes beyond making words look good or sound smart. You need to articulate your message in a way that compels a customer to buy. Furthermore, you need to ensure this message is consistent across all phases of your marketing.
Brandy Wells’ website: https://bwellswriting.com/
Brandy’s LinkedIn: https://www.linkedin.com/in/bmwells29/
Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts.
Summary:
- How Brandy got her start in copywriting.
- An explanation on why just being good at writing is not the same as writing for the web.
- Why you should care about the persuasiveness of your copywriting, and how this affects your bottom line. What does a copywriter do to solve this?
- Why consistency matters in your copy.
- What to do when someone comes to you with a problem, but the solution they need is not what they think.
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