WordPress Developer Melbourne

Think of this like hiring an architect before you hire a builder. Before I start writing code, we map out your entire project.

So, you essentially know exactly what you’re paying for before the development even begins.

This prevents scope creep, budget blowouts, and costly rebuilds later on. Here’s what this consultation covers:

• Sitemap planning and page architecture
• Tech stack selection and recommended tools
• Full development roadmap before a cent is spent on build hours

Advanced Custom Fields let us build content structures that match how your business operates.

I won’t force your content into a format that’s designed for someone else. This means the backend feels natural to use because I design it around your specific needs.

Here are some key benefits of proper ACF integration:

• Fully custom content blocks tailored to your site
• Backend that editors and marketers can use without developer help
• Frontend that looks exactly right because the structure supports it properly

Standard WooCommerce can handle simple e-commerce stores well. Complex needs often require custom development.

I build WooCommerce setups built around how your customers behave and buy.

This includes:

• Custom product types and flexible pricing rules
• Product filters, inventory logic, and shipping rules that make sense
• Full purchase journey testing before your store goes live

I’ll customise and integrate booking systems that match your workflow. There will be no clunky workaround plugins, and no calendar widgets that break on mobile.

Here’s what you get:

• Single-practitioner or multi-location scheduling systems
• Automated reminders and payment processing, where needed
• CRM and email platform connections for a seamless admin workflow

Booking systems I’m familiar with:

• Halaxy
• Cliniko
• Power Diary / Zanda
• Calendly
• Tidycal
• Acuity

A marketing funnel caters to your audience at each stage of their journey with your brand.

It helps you with lead generation, lead conversion, tracking, and remarketing.

You want a website that tells you what’s working and what isn’t, so you can make the right decisions promptly.

I connect your site to your marketing stack from day one.

This includes:

• Google Analytics 4
• UTM tracking and conversion event configuration
• Goal tracking so every campaign has clean, reliable data behind it

A custom build gives you full control over the technical SEO foundations. Not just traditional SEO (getting found on Google), I build your site with Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO) in mind.

In Australia, this can be your advantage in a competitive market. With me, search optimisation is baked into the design, navigation, and content.

What gets built in from the start:

• Clean URL structures and correct heading hierarchies
• Schema markup so search engines understand your content precisely
• Content structured so AI systems can read and surface it in generated answers

Page speed affects your SEO goals. Slow web pages hurt your rankings, conversions, and customer trust.

But hitting a good score in a test tool isn’t enough; I build your site for real-world performance.

What I optimise:

• Image compression and caching configuration
• Server response times and script loading order
• Core Web Vitals across all device types

If your website is on an old or unsupported theme, it doesn’t mean you’re stuck.

I offer short-term legacy support and/or a consultation to help you build a clear long-term transition plan.

What this includes:

• Short-term stability and security support for existing sites
• Honest consultation on upgrading to a modern framework
• A roadmap you can follow at your own pace and budget

I start the project by understanding your business goals clearly. Then, I’ll map out your sitemap, define the user journey, and create a technical approach.

I design or build nothing until the scope and plan of the project are fully locked in. This keeps the project on track and prevents expensive changes while building.

Next, I build your website on a clean, modern CSS framework (Bulma) with no unnecessary code.

I write the code your site genuinely needs; this keeps the web pages fast and responsive.

Since the codebase stays fast and readable, it’ll be easy for any future developer to work with.

This means that you’re not locked with me as the only one who can work on your site, giving you complete control.

I configure the backend specifically for you before I hand anything over. Content blocks get clear labels; I remove irrelevant settings from the interface.

This means you can update your site confidently without any technical knowledge.

Before the site goes live, I test it across every major browser and device type. This includes forms, booking flows, checkout steps, and every interactive element.

I handle the deployment and submit crawl requests to Google Search Console. I also submit your site to Bing Webmaster Tools, so your site can get indexed as soon as possible.

I offer day rates ($900 AUD), half-day rates ($500 AUD), and an hourly rate of $120 for websites I’ve already built or am familiar with. This makes it easy to budget for both new builds and ongoing work without committing to a lengthy retainer. All rates are in Australian dollars and GST-exclusive — I’ll confirm that on your quote.

I typically allocate 4–6 weeks for a new WordPress website, provided all your content — copy, images, and brand assets — is final and ready to go before we start. Timelines can shift if new features are added or pages are significantly changed mid-project. Getting your content locked in early is the single biggest thing you can do to keep things on track.

A WordPress developer builds, customises, and maintains WordPress websites. I specialise in custom theme development — writing clean, tailored code rather than relying on off-the-shelf page builders — and in supporting legacy WordPress sites, including pre-Gutenberg builds and older theme frameworks. If your site feels outdated or is held together with duct tape, that’s exactly the kind of project I enjoy working on.

Working with a Melbourne-based WordPress developer means you’re in the same time zone, so communication is straightforward and urgent fixes don’t wait overnight. A local developer also understands Australian compliance considerations — including the Privacy Act and Australian Consumer Law — as well as local hosting preferences, payment gateways, and the business context your website operates in.

A good starting point is the WP Australia Slack community, where many experienced local WordPress developers are active and accessible. You can also search search for “WordPress developer Melbourne” and review portfolios carefully — look for someone who specialises in your type of project, not just WordPress in general. (And yes, you’re already in the right place.)

Yes, absolutely. I don’t rent websites or lock clients into proprietary platforms. Everything I build is yours — the code, the content, and the WordPress installation. I’ll also make sure your domain is registered under your own credentials, not an agency’s account. If it isn’t already, I’ll actively remind you to sort that out, because your domain is one of your most valuable digital assets.

Yes. You can hire me by the day or half-day for targeted fixes — whether that’s improving page speed, resolving broken layouts, or addressing an SEO issue. If you’d prefer ongoing peace of mind, I also offer a WordPress Care Plan that covers core, plugin, and theme updates plus regular backups. See my WordPress Support and WordPress Care Plan pages for full details.

Yes! And honestly, redesigns are my favourite type of project. Whether your site needs a visual refresh, a full structural overhaul, or a migration from a legacy theme or builder, I can help you get there without losing your content, SEO history, or sanity. Many of my best projects have started with a site that just needed a proper glow-up.

WordPress is an open-source content management system that powers around 43% of all websites on the internet. Because it’s open-source, there’s a large global community of developers who know it well. This means you’re never locked into one person or agency. If your developer moves on, you can find someone new without starting from scratch. It’s also highly flexible, well-supported, and cost-effective to maintain long-term.

WordPress.com is a hosted platform — you sign up, pick a plan, and WordPress takes care of the technical side. It’s convenient, but it limits what you can customise, which plugins you can install, and who owns your environment. Self-hosted WordPress (sometimes called WordPress.org) means you install WordPress on your own hosting account, giving you full control over your site’s code, design, plugins, and data. When I build a WordPress website for you, it’s always self-hosted — because that’s where the real flexibility lives.

My preference is to build with custom themes — it produces cleaner code, faster load times, and a site that’s easier to maintain long-term. That said, I’ve worked on Divi projects where it made practical sense, most often when a client has budget constraints and Divi’s visual builder allows us to move faster without sacrificing the end result. If you have an existing Divi site that needs support, I’m comfortable working in it — visit my Divi Support page to see how I can help. If we’re starting from scratch, I’ll always have an honest conversation with you about which approach suits your goals and budget best.