If you’re a social media user or manager, you may sometimes find yourself stumped when it comes to what to post. This is a common issue that can be frustrating, but it doesn’t have to be a roadblock to your social media success.

Here are a few tips on what to do if you don’t know what to post on social media and how a social media manager can help:

  1. Plan ahead: One of the best ways to avoid the feeling of being stuck is to plan ahead. Take some time to brainstorm ideas for posts in advance, and create a content calendar to keep track of what you’ll be posting and when. This will help you stay organized and on top of your social media game.
  2. Keep it relevant: Make sure the content you post is relevant to your audience and your brand. Think about what your followers would find interesting or helpful, and create content that speaks to their needs and interests.
  3. Repurpose content: If you’re struggling to come up with new ideas, consider repurposing content you’ve already created. This could be a blog post, video, or even an old social media post that performed well. Repurposing content is a great way to save time while still providing value to your followers.
  4. Collaborate with others: Collaboration is a great way to bring fresh ideas to your social media. Consider teaming up with other brands or influencers in your industry to create content that will be interesting and engaging to your followers.
Stuck on what to post on social media? By with an influencer, you can come up with content that your ideal target audience may enjoy.
Consider teaming up with other brands or influencers in your industry to create content that will be interesting and engaging to your target market.

Still stuck?

A social media manager can also be a valuable resource when it comes to creating content. A good social media manager will:

  1. Understand your brand: A social media manager will take the time to understand your brand and your audience, so they can create content that aligns with your goals and speaks to your followers.
  2. Keep up with trends: Social media managers stay up-to-date with the latest trends and changes in the social media landscape. This means they can help you create content that’s timely and relevant.
  3. Analyse data: A social media manager will track and analyse data to determine what’s working and what’s not. This will help you make informed decisions about what to post and how to improve your social media strategy.
  4. Provide fresh ideas: A social media manager can bring fresh ideas to the table when you’re feeling stuck. They can offer creative solutions to keep your social media content interesting and engaging.

“If you’re really good at what you do and the audiece start to feel affinity with you and your biz, they’ll keep them engaging with you and extend that customer journey far beyond a purchase or enquiry. “

Michelle, The Digital Picnic

In summary, if you’re struggling with what to post on social media, try planning ahead, keeping it relevant, repurposing content, and collaborating with others. And if you have a social media manager, take advantage of their expertise to help you create compelling and effective content.