Lead magnets! What’s the deal? I keep hearing lots of questions about what lead magnet to use, whether you should copy someone else’s idea, and so on.
Listen on: Apple Podcasts.
Connect with Chrissy: https://www.creativelittlesoul.com.au
Chrissy’s LinkedIn profile: https://www.linkedin.com/in/creativelittlesoul/
Summary
In this conversation, Chrissy and I go over:
- Quality of life adjustments you can make so that your emails are more appreciated.
- The dire consequences of your email not “hitting the mark” and getting marked as spam.
- Should your lead magnet be a quiz or a course? (We unpack why this doesn’t matter, and what to focus on instead.)
- Practical advice you can use when you don’t know what lead magnet you should have.
- If so-and-so’s free course has a dozen emails, does that mean yours should too? (We also unpack why this doesn’t matter, and what to focus on instead.)
- How to decide when you should outsource your email marketing.
- Replying to emails at 10pm? No problem! Chrissy and I respect different neruotypes in our businesses.
- Step-by-step: How to build your lead magnet if you want one, but don’t want to get overwhelmed or stuck.
- Why you shouldn’t be afraid of failure.
- Why it’s good to study other people’s lead magnets… but bad to get caught up in comparison.
- How owning your “past failings” or “revisions” can be your lead’s magnet superpower.
- Why your lead magnet doesn’t have to be “whatever the hottest thing is right now”.
- Brand guidelines — a missing piece that may prevent you from figuring out which lead magnet to make.
Choosing the right lead magnet is crucial for attracting your ideal audience! Just like this team using a magnet to draw in various icons representing engagement (likes, followers, hearts), it needs to be compelling and relevant. To select the best one, consider your audience’s pain points, your expertise, and the value you can provide. Whether it’s an eBook, a free webinar, a template, or a discount code, ensure it offers genuine solutions and aligns with your overall marketing goals.
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