What is SEO and How it Works

Apr 13, 2023Websites

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Do you want your website to get more traffic and visibility? I bet you’re wondering what SEO is and how it works! Let me explain:

Search Engine Optimisation (SEO) is the process of optimising your website and its content to rank higher on search engines like Google.

By doing this, you’ll attract more organic traffic (organic meaning you don’t have to pay for it) and increase the chances of users finding what they are searching for.

But what does SEO really mean?

In simple terms, it involves optimising your website’s content and structure to improve its ranking on search engines. This is achieved by using relevant keywords and on-page elements to make your website more visible and user-friendly. The ultimate goal is to rank as high as possible on search engine results pages (SERPs), ideally above your competitors.

To achieve this, you need to have a carefully crafted list of page content, keywords and on-page elements. These elements are what search engines look for when they explore and index your website. By including the right keywords in the right places, and by providing valuable content, you can ensure that your website ranks higher in search results.

One important thing to note is that search engines like Google rank websites based on the quality of their content and user experience. This means that having a high number of clicks does not necessarily mean your website will rank higher. Instead, focus on creating quality content that provides value to your users, and ensuring that your website is easy to navigate and reliable.

Desk and a cup of coffee. A laptop screen with website copy to help SEO.
To understand what SEO is and how it works, it’s important to keep working on it over time, and monitoring your results.

When your website ranks higher on search engines, you’re more likely to attract organic traffic and ultimately generate more leads and sales. This is why SEO is so important for any business that wants to improve its online presence and visibility. By optimising your website for SEO, you can improve your chances of success and grow your business in the long term.

In summary, SEO is the process of optimising your website and its content to rank higher on search engines. By using relevant keywords, creating valuable content, and providing a good user experience, you can improve your website’s ranking and attract more organic traffic. So if you want to improve your online presence and drive more traffic to your website, start by optimising your website for SEO today!

How does SEO work? How do you know it’s working?

SEO works by optimising your website and its content to improve its ranking and visibility in search engine results pages. This involves a variety of strategies, such as keyword research, on-page optimisation, link building, and content creation.

You can track the effectiveness of your SEO efforts by monitoring your website’s traffic, ranking positions, and conversions. Analysing data from tools like Google Analytics and Google Search Console can help you identify areas for improvement and refine your SEO strategy over time.

Additionally, regular monitoring and adjusting your strategy will help ensure that your SEO efforts continue to work effectively.

How different types of SEO work

Have you ever wondered how to get more people to visit your website? There are different types of SEO that can help you achieve this goal.

🔦 “On-page SEO”

On-page SEO is the essential first step for every website. It involves making sure that your website can be seen and understood by Google. This includes filling in your meta description and ensuring your website’s pages are organised and easy to navigate.

🏃‍♀️ “Off-page SEO” 

Off-page SEO involves getting other websites to link to your website. This can improve your website’s ranking on search engines and attract more visitors.

⚙️ “Technical SEO”

Technical SEO is all about making sure your website is running smoothly. A technical SEO specialist can fix issues like slow website speed and code errors that can cause your website to appear lower in search results.

📍 “Local SEO”

Local SEO is important if you have a physical location. You’ll need to make sure your website has accurate information so that it appears in local searches like “near me.”

🧾 “Content SEO”

Content SEO is next level and involves creating content like blog posts, videos, and images that include keywords related to your area of expertise. This can help position you as an expert in your field and attract more visitors to your website.

By incorporating different types of SEO into your website, you can improve its visibility on search engines and attract more visitors. So if you want to increase traffic to your website, consider optimising it for SEO!


By now, you should hopefully have a good idea of what SEO is and how it works!

In conclusion, SEO is a critical aspect of digital marketing that can help your website attract more traffic and leads. By following SEO best practices, you can improve your website’s position in search engine results pages.

Remember, SEO is not a one-time effort but an ongoing process that requires continuous monitoring and optimisation. By investing in SEO, you can position your business as an expert in your industry. This in turn helps you reach your target audience effectively. So, if you want to succeed in the digital world, make sure you prioritise SEO in your marketing strategy.

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