Web Design Services
★★★★★
“…a great way to articulate my business identity and direction.” — Janet, life coach
Process
1) Chat & Plan
2) Design & Build
3) Launch & Support
Portfolio
Web Design Packages
Starter – from $2,400
What you get:
✔ A clean, modern website designed to build trust
✔ Messaging that guides visitors toward working with you
✔ Mobile-friendly, easy to navigate, and built to grow
✔ A walkthrough so you feel confident making updates
✔ SEO-friendly setup so Google can find you
Outcome: A website that makes you look established and trustworthy—without overcomplicating things.
Growth – from $3,900
Perfect for: Businesses ready to increase visibility and streamline how new clients find and contact you.
Includes everything in Starter, plus:
✔ Strategy-led design tailored to your services and goals
✔ Homepage copy written for clarity and conversion (up to 1000 words)
✔ Lead generation setup (e.g. contact forms, newsletter opt-in)
✔ Stronger calls-to-action across the site
✔ SEO keyword research to support visibility
Outcome: A website that helps more of the right people find you, trust you, and take the next step.
Established – from $5,800
Perfect for: Experienced businesses who want a polished, brand-aligned site that supports ongoing growth.
Includes everything in Growth, plus:
✔ Full website copywriting (up to 3000 words total)
✔ Deeper integration of your brand values and visual identity
✔ Strategic planning session to align your website with your business goals
✔ Optional blog or resource hub setup
✔ Priority support during launch
Outcome: A website that elevates your brand, attracts ideal clients, and becomes a powerful asset in your business growth.
Optional Add-Ons
Bespoke Website Roadmap – $250
Need help figuring out where to start? This low-risk session gives you clarity on what your business actually needs from a website.
Branding – $3,000
Includes a full brand consultation, logo design, colour palette, typography, and brand guidelines so everything feels “you.”
Copywriting – $300–$600 per 1,000 words
Custom copywriting to help your message land. Pricing varies by industry and complexity.
All prices are in AUD and exclude GST.
Why invest in a proper website?
A website that feels like you.
Designed to grow with you.
Clear, guided process.
More confidence sharing your business.
Ongoing support if you want it.
Need help after launch? I offer website maintenance to keep things running smoothly, so you don’t have to worry about the behind-the-scenes.
Are We the Right Fit?
Not the right fit if…
- You’re after a DIY website or just want something “quick and cheap”.
- You need ongoing plugin development or custom web apps.
- You’re set on using Wix or Webflow.
- You want a flashy design without focusing on strategy, clarity, or usability.
- You’re not open to collaborating—I believe great websites come from clear communication.
We're a perfect match if…
- You want a professional WordPress or Squarespace website that builds trust and converts visitors.
- You’re looking for a site that’s easy to update and built for long-term growth.
- You value clarity, structure, and want to guide visitors toward taking action.
- You’re ready to invest in your business’s online presence the right way.
Testimonials
The state of my website before working with Lou was very disorganised and unprofessional. It was too bright and old and I was unable to attract in my ideal clients.
When I connected with Lou, I felt very at ease, safe and comfortable. Lou listened to me and was able to create a plan and give me a few options to choose from for my website development. Lou saved me time and energy. I trusted their expertise and previous work.
About Me
I work with service-based businesses ready to step into a more professional, effective online presence. My role is to make sure your website does the heavy lifting—so the right people can find you, trust you, and reach out with confidence.
Let’s build something that works as hard as you do.
Frequently Asked Questions
What if I don't know the scope of my own website?
I got you! Check out my free website worksheet. This will help define what your website needs and what to ask me for.
You can also book a session with me if you’d rather talk things through.
Will my new website work on mobile phones and computers?
Yes! Having a responsive website is non-negotiable these days.
Whether I’m building a new site, or doing upgrades, I always include a cross browser check as part of my process. Not all devices are the same, so this is to ensure we’re not leaving anyone out of accessing your website.
Who 'owns' my new website?
Your domain and your website are your property! You’ll reain full admin ownership to the finished website, always.
Can you show me how to make simple edits?
Yes!
Can I see some more websites you've worked on before?
Sure! Check out my web design gallery, or visit my case studies for more in-depth project descriptions. If you have any questions or would like details about any project I’ve worked on, just ask!
Do you know HTML/CSS?
YES and YES! I’m also quite adept with WordPress theme development (including Advanced Custom Fields).
Do you do SEO on my new website?
If this is a redesign, and the site has an existing SEO implementation, it will be carried over.
If this is a completely new website, I will help give you a start. Any ongoing SEO support and content writing (recommended) is available on a monthly basis.
Can you help with a Wix, Squarespace, Webflow, [insert other web platform here] website?
I exclusively design and develop WordPress and Squarespace websites. I do not provide design or development support for Wix or other platforms.
(However, I can provide SEO content and implementation for WordPress, Squarespace, and Shopify websites.)
I want to change my WordPress site to Squarespace
I can help with that!
I can do the inverse too! (Convert Squarespace to WordPress.)
What payment methods do you accept?
Bank transfer and debit/credit cards are accepted via my invoicing system. Stripe is used when paying for consultation appointments.
Do you offer payment plans? Can I pay in installments?
I’m open to discussing payment plans. Website build projects are usually broken down in installements. Your first payment for a website project is non-refundable.
What extra costs might be involved?
Please note that I won’t charge your credit card for anything “sneaky”! 😉 All my work is paid in advance, and sent via invoice which you must manually pay.
Any additional work not listed in the scope will be discussed with you. If you are in need of logo design, content, or copywriting, I can arrange that for you on your behalf.
You are responsible for your domain name registration, email service provider, web hosting, analytics, and backups. However, I’m more than happy to assist with anything related to your website that you’re unsure about.
If you would like me to keep WordPress and any of its add-ons updated on your behalf, I can do this for you for an additional monthly fee. Read more about my website monitoring services.
Do you work with clients outside Australia?
Yes! As long as we can meet online during reasonable working hours for me, or communicate in recorded messages, that’s not a problem.
Do you have any work available for freelancers?
No. I have my own set of selected collaborators that I contact when I need help with anything outside my capabilities.
