Part of owning a website involves keeping it fresh and exciting. But how often should you do website updates? And what does this actually entail? How many blog posts should you publish per month? Let me explain. https://youtu.be/33424HJ1148 There’s two schools of...
SEO
SEO (Search Engine Optimisation) is an important part of website ownership. Apart from the capacity to be found on search engines like Google, good SEO practices also help ensure your website is human-friendly! Furthermore, a good organic SEO strategy provides a healthy backbone for Google AdWords campaigns.
Sweeten the link juice: How to avoid SEO punishment for 1-for-1 link exchange
Are you thinking of trading links or swapping guest posts for a bit of SEO “link juice”? Here’s why you should consider going beyond a 1-for-1 exchange, and what to do instead. First of all, what do I mean by “link juice”. This is just a cute way of describing a...
WordPress VS Wix – Which one should you use to build your business’s website
If you’re here, it’s because you’re researching which website platform to build your website on. Whether you’re entirely new to this, or coming back from a break, it is, IMO worthwhile to weigh up different options. Afterall, let’s say it’s been 5 or so years since...
So Google has suspended your business profile? 😞 What now?
Is your Google business profile suspended? Or is it about to be? Google is suspending profiles (Google Business Profiles, formerly known as Google My Business or GMB) that belong to businesses who don’t have physical locations and/or don’t serve customers face to...
Episode 027: Your key to success with content marketing
Ever wondered how some coaches and group program facilitators make their content marketing look… effortless? In this guest interview with Claire Riley, we unlock her content marketing success secrets! (And how she can help you achieve this too!) Claire Riley's...
Episode 026: What’s the point of ads or SEO if the big players already have a foothold?
What’s the point of it all if there are established businesses advertising online? In this episode I explain why you shouldn’t let that be a barrier to you investing in social media marketing, search marketing, email, or anything else online! SEO competition may sound...
Episode 024: Website accessibility: Making the web better for all
Nikki Vera is a disabled brand and web designer who helps business owners make their websites fair and better. Find out why website accessibility matters for your business and makes the web better for everyone. For instance, you might be surprised to learn that more...
Episode 017: What is SEO? Journey down the Google rabbit-hole with me!
I don't usually speak about SEO. But when I do, I can get pretty passionate! In this episode I explain what SEO is. And who I recommend to go to for your SEO needs. I've been in the digital marketing industry since 2011. During this time, I've seen some good and bad....
Website maintenance: Why do WordPress sites and websites generally need it?
In my earlier days of freelancing, many of my clients and prospects were against the idea of a WordPress website maintenance plan. Firstly, they didn’t believe they needed to spend more once a website was done. And secondly, they didn’t believe their business was “big...
5 SEO Myths that SERIOUSLY Need to Disappear
These SEO myths did the rounds in 2015, 2018, and ugh... Here they are again! And I will say this: I can't stress enough how search algorithms are changing all the time. If you got your SEO advice from an article written in 2015, I can say with 99% certainty that...
