Tag: Paid Ads

Paid ads are a fast way to drive traffic and sales by targeting specific audiences. They appear on search engines, social media, and websites, helping businesses reach potential customers quickly and efficiently.

Episode 061: Paid ads aren’t broken, but this is why I’m stepping back

Paid social ads aren’t broken, in fact, they can work very well for the right person! But if you’re looking to hire a paid ads person, that won’t be me. In this podcast episode, I’ll discuss why that is. (Transcript is included below.) Listen to this episode here: You can also listen to this episode[Continue Reading]

Episode 046: Your new website is live, but it won’t get visitors until you do this…

If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]

5 Signs it’s Time to Break Up With Your Digital Agency

If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]

Episode 040: Money management for self-employed folks (with guest Sherry Andrew)

Sherry is a financial coach who helps self employed individuals understand manage their money. She often particularly works with people with ADHD. Learn how to manage your business and personal finances. Let Sherry be your guide to overcoming overwhelm, cutting costs, and reducing money-related stress! In this episode, we uncover tips for money management for[Continue Reading]

The Sobering Truth on Google Ads and Paid Ads

PSA to the solopreneur or small business owner who is keen on Google Ads or Facebook ads: I want to help. But it may not be right for you! Listen to this on Apple Podcasts. This article is especially for you if you’re on the fence about using ads, because you may have heard bad[Continue Reading]

Episode 038: Should you use paid ads? Here are 5 signs you should reconsider it

Paid ads can be a great way to grow your business or amplify your next launch. But from my experience as a paid ads specialist for the last 4 years, I’ve seen a lot of disasters! Sometimes, ads don’t bring in the results you expected. Sometimes, important information is missed when determining what resources you[Continue Reading]

5 skills I grew in my PPC specialist career

Are you curious about the career development path of an ads manager? Well, I bet you didn’t know there’s more to this than simply knowing how to use the Google or Meta ads manager! In this article, I’ll cover some of the key skills I’ve picked up in my PPC specialist career. Platform expertise If[Continue Reading]

Episode 035: Why hire a paid ads specialist, when you can DIY?

When deciding whether to DIY or hire an ads manager, it’s important to consider not just the time you’ll save, but also the expertise and strategy a professional can bring to your campaigns. In this episode, I go through the difference between running ads yourself versus hiring someone to help. It’s not just about saving[Continue Reading]

Episode 034: Paid VS Organic – How to balance this with small budgets

This episode answers some questions my listeners have asked: Paid VS organic – which should you choose if you have a low budget? Listen in to hear me explain based on my professional experience. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Summary: An announcement regarding this podcast series’ ending. Why you[Continue Reading]

Episode 032: Boosted posts VS using ads manager. Return of the Boosty Posty!

Want to know what’s involved and what to expect from boosted posts VS using the ads manager? This episode is for you! In this episode, I share my wisdom and experiences with setting up Facebook ad campaigns for success. I’d like for you to know what’s involved, before you start diving in. So let’s crack[Continue Reading]