To boost or not? If you've been studying digital marketing for a while, you may have marketers telling you to avoid it. But in this episode, I'm going to give you permission to boost your Facebook or Instagram posts. Yes there are use cases when a boosted post can...
Meta Marketing
Where do I even begin? Meta is just an all-round excellent ecosystem for reaching new audiences and likely customers. So have a peruse of this tag to get some fab insights into Meta marketing. Oh right! You might commonly see people refer to this as Facebook marketing, because that’s typically how people identify the Meta ecosystem.
Episode 005: Ogres, onions and ads – stop focusing on the surface (it’s not just to make sales, you need the layers)
What do ogres, onions, cakes and good ad strategies have in common? They all have layers! And if you want to use ads for sales, you can't go without them. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. ➡️ Free resource: The Ads Readiness Checklist...
Episode 004: How to select a smart ads budget for your next launch
What's an appropriate and smart ads budget for your Facebook ads campaign? The answer is right in front of you, if you know where to look. Watch this episode on: YouTube. Listen on: Spotify, Apple Podcasts. Transcript: Hey everyone, welcome to another episode of my...
Episode 002: 3 unexpected ways ads improve launch results (list growth, visibility, messaging feedback)
Unexpected ways ads improve launch ads results! (These are: list growth, visibility, messaging feedback.) Ads are not just for making sales. Although, if you work on refining your ads and growing your list, you'll build and nurture your audience. What we gain from...
Is Facebook Marketing Worth It?
If you're asking yourself whether or not Facebook marketing is worth it, let me tell you this: Facebook isn’t dead. We are talking about 3 billion active users or potential customers still looking for their favorite brands and local businesses on this ever-growing...
5 Proven Steps to Slay Online Marketing for Your Service-Based Business
The more you learn about online marketing, the more there is to know. If you're a service-based business owner, and online, chances are you know that online marketing is critical to your success and growth. But, I get it... It can seem overwhelming. The digital space...
Learn About Paid Ads with Me, Tuesday Talks With Darleen
I'm excited to announce that my fun and eye-opening chat with Darleen has been released. If you've ever wondered what it's like to hang out with me, and see what treasures are inside my marketing/tech/creative brain, this is one way to do so. Take a peek in my head...
Conquest Games Convention Case Study
People said this games convention was dying… But then I got my hands on its online marketing channels, and ran some targeted Meta ads.
