Tag: Email Marketing

Email marketing is a super handy marketing channel for your business. It allows a deeper and more intimate connection with your audience, as compared to social media, which may be more fleeting.

Season 2, Episode 002: What to do when no one’s visiting your website (with Victoria Maxwell-Davis)

“Victoria, why is no one visiting my small business website? I paid a lot of money for it!” Don’t worry! We have an answer! In this episode Victoria and I talk about how to get website visitors. The answer to this might not be what you think… And we have a great time explaining it[Continue Reading]

Episode 054: Lead magnets and how to make them magnetic! (with Chrissy Symeonakis)

Lead magnets! What’s the deal? I keep hearing lots of questions about what lead magnet to use, whether you should copy someone else’s idea, and so on. Listen on: Apple Podcasts. Connect with Chrissy: https://www.creativelittlesoul.com.au Chrissy’s LinkedIn profile: https://www.linkedin.com/in/creativelittlesoul/ Summary In this conversation, Chrissy and I go over: Quality of life adjustments you can make[Continue Reading]

Episode 047: How many emails is too many? And what is consent based marketing? (with Cat Doyle)

In this episode, Cat Doyle answers questions about email automation and consent-based marketing. Do you get stuck wondering how many emails to send? Or whether to do a quiz or a PDF? We got you! Listen on: Apple Podcasts. Cat Doyles’ website: https://catandco.digital Cat’s LinkedIn profile: https://www.linkedin.com/in/cat-doyle Cat’s Instagram: https://instagram.com/catandco.digital/ Get Cat’s freebie here: https://catandco.digital/freebie[Continue Reading]

Episode 046: Your new website is live, but it won’t get visitors until you do this…

If you build it, they won’t come! 🙁 Here’s why… You need to proactively promote yourself and your website. There’s a common misbelief that the act of launching a website will cause a rush of new sales to fly in. That’s not true! If you stop advertising, your website traffic will dry up! Listen on:[Continue Reading]

How to Write Newsletters That’ll Make Pet Parents Come Back for More

As a pet enthusiast, I know pet parents don’t just want advice, they want to feel seen, understood, and maybe even reassured that they’re doing a good job. Your newsletter isn’t just an email; it’s a way to build that connection. So, how do you make sure pet parents actually love your emails? In this[Continue Reading]

5 Signs it’s Time to Break Up With Your Digital Agency

If you’ve been feeling a little iffy about your agency, you’re not alone. And so you may want to check if your instincts are correct. As someone who’s spent a good chunk of their career working with them, I’ve seen how it looks from the inside. So in this article, I’m going to uncover some[Continue Reading]

Marketing for IT Support: Attract More Clients Without Extra Effort

Technology fails, like, quite often. And who do people look for when that happens? A skilled professional who knows IT inside-out. In other words, they look for expert IT support companies like you, when their tech systems backfire big time. Indeed, the market is there to be captured, folks. But how are you going to[Continue Reading]

What is the Cheapest Way to Drive Traffic to a Website?

Are you concerned that your website isn’t bringing as many visitors as it could be? I promise you’re not alone in this. Even if you had your website made by a professional web designer, you might not have had a discussion on marketing. So, let’s set the record straight! This article will explore some cost-effective[Continue Reading]

Episode 033: Email list building and why owning your list is better than ‘renting’ (with guest Bev Roberts)

Do you own your audience, or are you renting it? If the only way you’re reaching new audiences and nurturing them is through social media, then you’re doing the latter. And this is a problem because if your accounts is hacked or deleted, it can be difficult to get it back. Whereas, if you grow[Continue Reading]

Episode 028: Why do you need email marketing? I think you’d be crazy not to!

It’s a question that’s come up a few times on the podcast — why use email marketing? In this episode, I’m diving into what makes it such a powerful tool for small businesses. I love seeing business owners who take a proactive approach to building and using their email list well, especially because it pairs[Continue Reading]