Have you ever found yourself wanting to get out of a subscription, but found it difficult to find the option? That’s what we call dark patterns. It’s a deliberate design choice to make you consider a specific pathway in the app or website you’re using. It could be as simple as a pop-up when you[Continue Reading]
Tag: Design Theory
Digital design theory is the foundation of creating visually appealing, functional, and user-friendly designs for websites, apps, and digital content. It combines principles of colour, typography, layout, and user experience (UX) to ensure effective communication.
Good design isn’t just about looks—it guides users, improves readability, and enhances usability. Concepts like balance, contrast, and hierarchy help direct attention, while color psychology influences emotions and brand perception. Typography choices affect readability, and white space keeps designs clean and easy to navigate.
User experience is a key focus, ensuring that designs are intuitive and accessible for all users. Responsive design adapts content for different screen sizes, and accessibility features make digital spaces inclusive.
Whether for branding, advertising, or web design, digital design theory helps create impactful visuals that engage audiences and achieve business goals. A solid understanding of these principles leads to stronger, more effective digital experiences.
5 things that help ensure your business’s website build goes smoothly
If you’d like your website project to go smoothly and painlessly (and let’s be honest, who doesn’t want this), here are some things to do: 📐 1: Know your business plan — even if it’s not final or perfect. 🎨 2: Solidify your visual style. 💿 3: Get some content. 📢 4: Know your marketing[Continue Reading]
Episode 048: Why working with a web developer can be so frustrating (and how to make it easier)
Is your web developer frustrating you? Is this a normal thing to expect when embarking on a website project? Whether you’re hiring your first web designer or planning a website refresh, this episode will help you feel more prepared, ask the right questions, and avoid common pitfalls. Here’s what’s going on, why, and what you[Continue Reading]
Episode 043: Branding and AI: How it can make or break your image
Julie: “…the whole purpose of branding is to get you to really strongly share who you are and your expertise. And if you can… If you can beam that out really strongly, then you end up attracting the right people to you and turning the wrong ones away.” Branding and AI can work together, or[Continue Reading]
Episode 041: Before you hire a web designer… Make sure you know these things
Thinking about hiring a web designer but feeling overwhelmed? You’re not alone. Before you take the plunge, there are a few key things you should know—things that will save you time, money, and a lot of stress. As a web designer, I’ve seen too many business owners dive in without a clear plan, only to[Continue Reading]
What Makes a Great Website Design – It’s in the Colours!
When asked what makes a great website design, what do you think of? Here’s something that’ll make or break whether someone stays or clicks away: Colour! Colour in your website design is something you have absolute control over. In my years of experience and professional training, I have found the best decision you can make[Continue Reading]
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